Changing model of CSR in India and how Genesis is contributing back to the communities

India has one of the oldest traditions of Corporate Social Responsibility (CSR). The fundamentals of Corporate Social Responsibility in India rest on the fact that not only public policy but even corporates should be responsible to address social issues and work towards making things better in the environment they operate

Corporate Social Responsibility in India has evolved over time to become a management doctrine with changes to the cultural norms of a Corporate’s operations in India. 

More and more companies are consciously bringing about a positive impact on the culture, communities, societies and environment they operate in. Businesses today strive to achieve a balance of economic, social and environmental imperatives while meeting the expectations of the shareholders and stakeholders.

Now, companies have specialized CSR teams which formulate policies, strategies and goals for their CSR programs and set aside budgets to fund them. These programs are determined by the Corporate’s social philosophy which has very clear objectives and is well defined and aligned with the mainstream business.

Efficient CSR strategies can help in progressing the nation’s development. CSR has huge policy advocacy potential as corporations that voluntarily commit to social actions and programmes can also envision legislation and ensure greater corporate independence from government.

At GBM, our CSR programmes focus on providing support to Genesis Foundation, which facilitates medical treatment for critically ill under-privileged children suffering with Heart Disorder. The support required in the said critical illness varies from specific surgeries (including neonatal), Cath Lab Interventions, along with recovery and recuperation post-surgery. 

Additionally, GBM also supports the initiatives of the WPP India Corporate Social Responsibility Foundation in the areas of life skills, education and skill training 

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