Can Digital PR be More Effective Than Conventional PR?

PR agencies have been adapting and re-adapting to the changing dynamics of the industry. Continuous reduced costs of data and cheaper mass-market smartphones are expected to foster a new generation of digital natives. But most of the PR firms are lacking the technological resources and appropriate models to integrate and optimize digital ad buys, native advertising, e-mail marketing, SEO and content syndication to compete with their technology efficient competitors. Digital PR firm in India need to find solutions for effective brand strategies conversation and consider repositioning themselves.

The firms should understand that 15 mins of viral fame on social media provides highly amplified results as compared to other mediums. The companies should also utilize sales and marketing analytics tool that will help the companies in tracking the success rate of the campaigns at real-time and making changes in the campaign at any given point.

At Genesis Burson- Marsteller we help in creating and maintaining relationships with key stakeholders through online conversations. We provide end-to-end services, from digital strategy, to influencer outreach, and building and managing communities on social media.

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