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Why it is Important to Optimize Our Website for “Near me” Search?

by Digi Markets Digital Marketing Company in India
The more we improve our website's visibility, the more traffic we can get on our website. So, it is important to optimize the website for “near me search” to get more business near your location that matches your criteria. For example, if you are a restaurant owner and your website is “near me search optimized,” when someone searches “restaurant near me” your website will be displayed. If they are within five miles, they would likely visit your restaurant on the same day. This is why it is important to optimize the website for “near me search.” Google grabs your GPS coordinates and it finds businesses that are looking for your product or service. Many SEO marketing company in India has taken advantage and they have a huge opportunity to capitalize on.
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Near me, searches are continuing to grow

Since 2011, the near me searches have increased 34X and it has doubled from 2014 to 2015. These types of searches are applied to every industry from plumber to clothing retailer, to finding a coffee. Google says most of the people search millions of queries for businesses “near me”, “nearby” every month.


Calling out local and multi-local brands

With the increase in the use of smartphones, the digital world has changed a lot. Through your exact GPS, Google will tell you where you can find the nearest coffee shop, retailer, or restaurant. Many companies that offer SEO services in Noida say that it’s not enough to be a big brand and simply be there if you want the business. Some of the companies lack this type of hyper-local content and it has equalized opportunities for local businesses to compete with their competitors.


Driving the “near me search” revolution

The reality is, the mobile devices drives this behavior among the users. For “near me” searches, Google not only gives the user the best experience. Other than Google, Facebook also plays an important role in this search.


According to a top SEO company from India, over 450 million people use the new Facebook events mobile app that features local music, nightlife, food and drink, and sports events on searches within certain cities. Currently, this feature is only available in some locales. An SEO marketing company in India say that Bing and Yahoo also continue to grow their presence and impact for these searches based on the user’s locality.

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How to optimize our website for “near me” search?

As we have discussed the importance of “near me” searches, now let’s discuss where to start with this. Firstly, start with your own data. This is the offline data like where your customer’s come from. If you have the complete information of your customers about their location and zip codes, then survey your foot traffic. Focus on your website analytics. Once you have understood your base, then you can really start optimizing your website for local searches.


Here are some of the ways to optimize the website for “near me” search:

  1. Proximity targeting – proximity targeting allows you to bid based on your location. In terms of the city, the radius might be a few blocks, and in the country, it might be 25 miles. Many companies that offer SEO Services in Noida say that with proximity, you can integrate AdWords and GoogleMyBusiness to focus on customers who search in your area and are ready for making transactions. You can also set up proximity rings which will help you to target higher bids for customers close by and still have coverage at a lower CPC as customers are far from your locations.

  2. Bid by Weather – this optimizes ad spend for businesses like restaurants and retailers. For example, many businesses know that if the temperature drops below 40, they will not get much business. So, they bid less when the temperature is below 40 and more when it's hot.

  3. Geo - Customizers – this allows you to customize your ad based on the location. It is practiced by an SEO marketing company in Noida. A national brand can capitalize on this feature and speak directly to the audience in the city where the ad runs without setting thousands of micro-targeted campaigns.


Contact us

Digi-markets

Address:-Ground Floor, C-137, Sector 65, Noida, Uttar Pradesh 201301

Phone :-9873065662

Email:-info@digi-markets.com 

Website:-https://www.digi-markets.com/


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About Digi Markets Advanced   Digital Marketing Company in India

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Joined APSense since, December 19th, 2019, From Noida, India.

Created on May 18th 2020 04:44. Viewed 497 times.

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