What are some of the best Twitter Marketing Strategies in 2020?

by Digi Markets Digital Marketing Company in India

Nowadays, every business uses its effective social media marketing strategy to get more clients and grow their business. Marketing through social media channels is very important for any business as many people use social media and there is a high chance of engagement. According to a Social Media Marketing Company in Noida, the content marketing industry is set to reach $400 billion by the year 2021.

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In the past few years, the time was not good for marketing on Twitter as it was used to spread bad press about the elections happening in 2016. There was a lot of bullying and abusing used on Twitter. After all these situations, Twitter took action and implemented many changes. This makes the platform still important and valuable for businesses to promote their product and services. Some marketing strategies can be used on Twitter to promote the product and services and also interact with your targeted audiences.

Use Humour in your tweets

According to a Social Media Marketing Agency in Noida, brands who use humor in their tweets get more followers, and sometimes their tweets are retweeted by a lot of people. It makes the people excited to re-visit your twitter page and share your post with their friends and family. For example, Netflix is using its original series clips and making inside jokes on their social media platforms. So, many big companies also tweet funny posts to cause a big reaction among their followers.

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Use Creativity and Visuals

It is suggested by an SMO Company in Noida that you have to be creative while posting something on your page and at the same time try to give personal replies to your targeted audience. To improve the feedback, you need to be very creative with the content and the visuals. Posting in the same format might be boring and it can affect your engagement rate. Visuals help to increase the engagement rate by 3 times.

Keep it Personalized

In terms of twitter, users expect personalized replies. They become very satisfied when they come to know that the brand they follow is listening to them. Many users complain about a valid reason and they expect that the company will listen to them and help to solve their issues. According to a social media marketing company in Noida, Twitter is the best platform to communicate with their customers and it allows a personalized response to their audiences.

Make use of trending hashtags

As we all know that the use of hashtags is a new trend on all social media platforms. It makes the post more visible to the users who are searching for a particular hashtag. Hashtags are often used in the wrong way by many brands and this makes their strategy fail. It is recommended by an SMO company in Noida that as a brand, you must know how to use the hashtags effectively to make yourself visible to the new audiences. Only use hashtags that are related to your business and is trending. If a customer taps on the hashtag, they will be able to see other tweets that include that particular hashtag. If your hashtag lights up the twitter community, it will be seen in the trending section of the platform. To do this, you need to be creative while tweeting your tweets on Twitter.

So, these were some of the effective Twitter marketing strategies which are also used by Digi-Markets, a social media marketing agency in Noida and they can achieve good results and can interact with their targeted audiences.