Good Content means Good SEO, How?

Content marketing is an important part of successful SEO. It will help in getting more traffic on the website, generating leads, enabling sales, and contributing to SEO. Content marketing also boosts a site’s position in search rankings. Content marketing has many positive effects on the business which no one can ignore. Let’s discuss how content helps in ranking higher in the Google SERPs:

1. Create new content – it has been said by a top leading SEO company in India  that having a website is not enough. It should be updated regularly to rank well. There is always an opportunity to create new content and the new content will help in ranking the website on Google SERPs. Fresh content is considered as a ranking factor for many of the business marketers. New content is not just about the publication date of the page, but also based on new pages and increasing in the number of links towards a page that will increase the level of traffic. Also regularly updating the old content will also help in gaining more traffic on the website if it provides an in-depth analysis of a particular topic.

2. Update older content – you must not ignore the previous content if it has gained much traffic on the website. Updating the old content will help you to analyze the topic in more detail, by allowing you to create multiple contents without losing the value or becoming repetitive. This will save your time to come up with new ideas and also gives you a regular supply of fresh content to increase your rankings. It has been suggested by a leading SEO company in India that you can create videos, podcasts, infographics, and more from your older material.

3. Use visual content – the demand for visual content has been increasing because internet users prefer to watch photos and videos rather than reading a text to get information about a particular topic. This can grab the reader's attention and it can be very powerful within the context of a page. Visual content is considered as the most effective form of content which increases awareness, leads, and engagements. Search crawlers cannot read images, they only read text that accompanies them. So, you should focus on image title, alt tags, and image size.

4. Choosing the right keywords – the strategy of picking up the words and phrases that have high search volume and are less competitive is practiced by a leading SEO company in India . They say that you find the best keywords that suit your content and think differently when deciding on the keywords that you want to target.

5. Create link-worthy content – link building helps your content to get visible to a broader audience and it increases both site’s visibility and authority. It will help to grow the search traffic when the number of unique and high authority domains link to your site. Not all links are the same, as high-authority sites contribute more heavily in this matter. It is easier for a source to link your content if it provides a piece of relevant information and well researched. So, always aim for quality over quantity.

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