Why is Off-Page SEO important?

by SITPL SG SEO Executive

Search engine optimization is the term used to describe a set of processes that aim at optimizing a website for search engines. SEO is important not only for getting high-quality visitors from search, but it’s also a way to improve the user-friendliness of your website and increase its credibility.

Search engines are using multiplex algorithms to regulate which pages to include in their index and the order they show these pages in the search results.

The SEO landscape has changed considerably over the years. The amount of information now included in search results, like Tweets, news items, and photos, is a big improvement over the single lines of text we used to see. When building your company website, it’s important to consider how your site will turn up in the top three search engines Google, Yahoo, and Bing. Having a site with good SEO (search engine optimization) can make a significant difference as to how many pages deep you rank. If you are a smaller, local business; attention to Local SEO efforts are more important than ever.

What is off-site SEO?

"Off-site SEO" refers to action taken outside of your own website to impact your rankings within search engine results pages.

Optimizing for off-site ranking factors involves improving search engine and user perception of a site's popularity, relevance, trustworthiness, and authority. This is complete by other reputable places on the Internet pages, sites, people, etc. linking to or promoting your website, and effectively "vouching" for the quality of your content.

Off-page SEO is the act of optimizing your brand’s online and offline footprint through the use of content, relationships, and links to create an optimal experience for prospects and search engine crawl bots. It typically leads to measure increases in positive brand mentions, search rankings, traffic to your site, and conversions.

what are the benefits of off-site SEO:-

Off-page optimization is a necessary feature to get your sites ranked because this is the only way Google or any other search engine for that matter gets an authority signal that your content is valuable to the readers. And once this starts picking up, the result is:

Offsite SEO has an abundance of benefits, but most prominently it is a means of ranking highly on Google’s page of results. Google uses a number of factors in their ranking algorithms, so they can determine which website is more trustworthy and legitimate. Recently, Google has targeted sites which are ad-heavy, and whose sole purpose is to generate revenue rather than offer something of value to their readers/customers. Therefore, content and links need to be completely bespoke and natural as every single link pointing towards your website influences Google’s algorithm. Unnatural links will lower your Google ranking, and Google will eventually issue you out a penalty.

Increased Traffic - Top location on the search engine result pages receive a most of the premonition and clicks, so ranking in these top positions can result in important traffic increases for your website. SEO also focuses on creating informative and keyword relevant title tags and meta descriptions, which show up in the result pages.

Cost-effectiveness - SEO is the cost-effective marketing strategies because it targets users who are actively looking for your products and services online. SEO's inbound nature helps businesses save money as opposed to outbound strategies like cold-calling. While cold-calling can still be an effective strategy, the leads generated cost 61% than leads generated by an inbound strategy like SEO.

Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of reposition the site's architecture and links to make pages on the website easier to find and navigate.

More exposure – Higher rankings also means greater exposure because when a website ranks in the top positions: it gets more links, more visits, and more social media mentions. It’s like a never-ending series of events where one thing leads to another and then to another etc.

Have you considered an SEO service for your business? Speak to our experts or visit SEO services Singapore to find out.