On-site SEO is a process of optimization of webpages to give the signal to search engines that the content is ready for review and then search engine crawls the page send them to search engine directory.
Types of SEO includes in this are as follows -
Keyword Research -
Keyword research is very important because we could determine the trends of search so that we could craft our content according to the trend of the keyword to come in search of search engines.
Content is a very important part of search engine optimization because it is the way way to connect and establish a trust of quality and relevancy of the service. Use targeted keywords to publish your content.
Keyword Optimization -
Keyword optimization or say keyword research is very important as it increases the probability of the webpage to be in top search. It also used in the Meta description to add an edge in search.
As well as some other things are also important like -
Technical SEO is very important because you cannot simply rely on on-page SEO as it improves the quality of content but your website has to respond and the load time of the website is to be less than 3 seconds.
These are the main points to consider in technical SEO -
There are many tools that came to find the technical aspects of the website.
3. Off-Site SEO -
Off-site SEO is a basic process of building a relationship between websites. It is a strategy to build authority between websites to gain search momentum. In these common things done in off-page SEO are link building, guest posting, etc.
These are the major guidelines of the search engine and any company that provides services of SEO under these guidelines are supposed to be the best digital marketing company.
For you always not search the best but go for those who are abided by these rules because parameters and rules define success more than the best name. If a less reputed company follows these parameters strictly and the best-reputed company is not complying with the parameters than results came in favor of the less reputed company.