What’s the Difference Between Internet Marketing and Digital Marketing?

by SITPL SG SEO Executive

Digital marketing. Internet marketing. Content marketing. SEO marketing. Making sense of what all these marketing terms mean and how they fit together is mystify. Furthermore, when you unwind the definitions, you need to determine which marketing methods align with your business goals.

So, what is “digital marketing” all about? First, let’s look at marketing as a whole. Marketing is a set of strategies that differentiate your business from the challenger and get people to buy products. This comprises the research you use to develop campaigns. The goal is to shuttle marked selling points, so customers choose your business.

Digital Marketing

Digital marketing is a broad term mentioning the channels and platforms (both online and offline) used to distribute a marketing message.

Types of the scheme within a digital marketing campaign could include SEO, email marketing, influencer marketing, mobile marketing (via text or media), PPC, video marketing, electronic billboards, affiliate marketing, in-app mobile advertisements and more.

After some time, it’s been said that digital marketing has replaced traditional marketing in the move from the print ad and billboard to search ad and landing page.

Internet Marketing

More recently, very few people made a contrast between internet marketing and e-marketing. Internet marketing includes using the internet to attain marketing objectives. This may cover having a company website, search engine optimization methods, email marketing, social media marketing, online partnerships, or interactive advertising.

Digital marketing vs. internet marketing

Now that you understand digital marketing, it brings up a greater issue. What's the contrast between internet marketing and digital marketing? If all these activities happen online, why use so many separate words to report them?

Internet marketing involves building a web presence and turn-off the resulting traffic into sales. When the internet was younger, the four major marketing enterprise involved:

Creating websites
Buying pay-per-click-ads
Setting up web storefronts
Using keyword groups to capture search engine traffic

Yet, online marketing has grown to comprise numerous activities that don’t involve internet search engines, paid ads, or websites. People are using an extensive range of digital tools to get online and link with content. By achieving clients through online channels they oftentimes use, you can impact their buying choices offline.

Think about how often you attach with brands. Customers form a positive standpoint about products or services from reading blogs. Interactive video ads prompt viewers to make decisions. Clients get coupons for nearby stores straight from cell phone applications. Internet marketing is a vital subcategory of digital marketing. Also, digital marketing surrounds various online and offline tactics that drive digital engagement.

Conclusion

Understand that Internet Marketing is a subset of advanced showcasing and not something other than what's expected. When we talk about digital marketing in quintessence we mean Internet marketing plus SMS, WebTV, and digital advertising.

It is clear that companies are starting to value the importance of social media as a marketing tool and there is also a clear turn to content and mobile marketing.