What you should look for in voice over talent

Why should you consider a nationally experienced voice over talent?

A smaller company that is not based in the NY or LA area, hiring an experienced voice over artist may seem like an out-of-reach-task. However, that is not so, and getting one is just a single phone call and agreement away. Some of the benefits that come with hiring a quality voice over include:

•    An experienced voice over that understands the kind of message that you are aiming to deliver, and how to best do it;

•    Being able to better connect to your audience through a professional voice over commercial;

•    An assurance that you will get what you require, and that it will work as per your brand’s vision and mission;

•    The best of what your money can get in the form of a quality voice over

Union vs. Non-Union- understanding the difference

Once you have decided to go in for a quality voice-over talent, going union or non-union is the next question. Voice actors that are financial core or are union had their own choice, then they would prefer you to go with union like AFTRA or SAG. While the benefits that voice actors get in this scenario are obvious, what will you get from this?

When you go with union voice talent, then you have with yourself an experienced professional who has varied experience, as well as knows what works best for the radio and television commercial broadcasts. If you have ever seen the commercials that come on late night television, then most of what you have heard there will be non-union talent. Compare that to the quality of commercials that are there during prime time shows, and you will be best able to experience as to what happens when you go with a hiring union.

There is a significant non-union voice over talent pool. While many have decided to stay non-union because of market, some simply decided to stay that way to better serve their clients. As always, make sure you do your homework, and ask for a custom audition.

Business affair companies and what they can do

For companies that will be doing broadcast media regularly or semi-regularly and for projects that have a large budget, going the union way will help in gaining something of a ‘membership’ in the industry, as well as give you the chance to work with a name talent. The only downside here is that going with union is a process that will be a bit cumbersome, which is where one can make use of business affair companies.

Business affair companies act as a bridge for the various union aspects that form the entire production process. Running your project through them will also help you to qualify for an AFTRA or SAG job, and you will also pay nothing more than the union rate to the selected voice over talent.

Quite a few such companies can help you to hire union talent. While going union or non-union is a choice that you must make depending on your requirements and budgets, if you are planning to go with the former, then going through AFTRA or SAG through one of these companies is what you must do. Thus, with all of that in mind, finding the best voice over talent should not be that hard a task.

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