Tips to find the best Voice Over Artist for your brand

If you have never hired a voice over artist before, then the entire process may be quite intimidating. An actor is the person who will read and turn the script into the most powerful connecting force between your brand and the audience. This voice will add the sensory experience, emotions and ‘visuality’ to the video or movie. Continue to know more about how you can find the perfect voice over talent for your product/service.

Clearly know the kind of voice that you require

Once you have decided to go with professional talent and not do it on your own, the big challenge will be to find an artist who can interpret the script in just the same way, carrying the message and feeling that you intended when you wrote the script. It is likely that there are some desired qualities in your mind as you wrote the script, like female/male, mature or youthful and so on. As you write down these qualities, you will be better able to define the voice profile- the kind of voice that you are looking for and will perfectly go along with your script. It is vital that you define a voice profile since this will significantly narrow down the choices and speed up voice casting.

Searching for talent

As you begin searching for the required voice over artist, log on to websites dedicated to samples and demos of voice over actors. These will have examples from several voice over actors, which will help you to better understand as to what a particular artist’s work is like. As you go through these, try to narrow down the list of probable artists to the least amount.This will help you channel your efforts and time better.

Once you have a list, begin contacting the artists, and do not hesitate in sending them a part of yours script, asking for a demo auditionto assess their style and tone.Setting your budget before you do that is important as well, and you should know as to how these actors will charge. Experienced talent will understand your budget needs, but make sure you outline the scope properly. Things like revisions, editing, studio time, and usage can all effect voice over rates.

Taking care of things in advance

Your budget is not the only thing that you should set in advance while searching for a voice over artist- you need to be clear about what you expect from the result as well. Communicating honestly with the hired artist is important to get just that. This will help you to transmit your expectations and ideas, helping the artist understand the purpose and mission of your message.

The human voice, if used correctly, is the most powerful tool to express messages, and can help you to evoke emotional responses in a personal manner. The talent that you select will be the first impression of your brand or project. With great voice over talent come credibility and a message that resonates with your audience.

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