Do's and Don'ts When Hiring Voice-Over Talent

Identifying the right voice-over talent is an important part of your advertising efforts to serve your branding and marketing needs. From podcasts to radio commercials, and film narration; there is no doubt that voice-over artists play a vital role in entertaining, persuading, evoking interest, as well as educating the audience you are targeting. A professional voice-over artist aids you in developing a dynamic ad that you want, irrespective of the type of message or advertisement you tend to promote.

It’s important that you identify the right voice in today's competitive market. The ad you want to develop must be capable of delivering your message in a way that catches your clients. It should also help your company stand out from its competition. Although the process can be quite lengthy when it comes to hiring a professional voice-over artist, the selection of the right one can make your job much easier. However, there are several ways in which you can select the right professional voice-over artist who is properly capable of delivering your advertising messages, as well as marketing needs. All you have to do is follow the list of do's and don'ts while hiring any voice-over artist for your needs.

1. Ask for the references

Through this, you can know how well the artist worked with previous clients. The clients can also give you the feedback on how well the artists were able to deliver their objectives of the business.

2. Don't listen to just one example

Always remember to ask at least 2 to 3 varying scenarios where the professional voice-over artist was able to adapt to the situation for showing his or her flexibility. Professional voice-over artists must have the ability to adapt their voices in a way that it meets the requirements of the message you want to deliver.

3. Request a custom audition

The first interaction should be dedicated to inspect the qualifications of the artist and to know more about their background. Having a voice-over artist read custom audition, allows you to hear their script interpretation, studio quality, and read style.

4. Don't forget about the talents available online

Remember that you can look for a professional voice-over artist online. Nowadays, many professional voice-over artists have their own websites and you can take a look/listen at their portfolios. This will aid your hiring process, as all of their previous works are posted online. In other words, their websites show their history of work with all their audio, videos and necessary links.

5. Do select a voice that complements your target audience

Remember to look for someone who is capable of resonating with your target market.

6. Remember to ask for demo Mp3s

They can come in handy when you are left with many applicants to select from. Hearing their files after the interview can help you make comparisons and arrive at a final decision.

For developing as well as delivering the right kind of sales message, hiring the right professional voice-over artist is quite essential. An experienced artist can make your campaign easier. Thus, make sure to take some time to test and talk with each applicant to find the right one.

About The Author

Find a wide range of Voice Over Talent audio demos by professional voice actor, Tony Pasquale. Plus, as an ISDN Voice Talent we can connect anywhere worldwide!