What types of Email you should send for high open rateby Marcus G. SEO Specialist
Any activity that generates passive income is called a business.
Does business always mean profit?? No, for sure!
As there are two sides to a coin, a business has profit and loss in the same way.
There are 3.8 billion email users, so if you are thinking of expanding your business through email marketing, then GO AHEAD!
Email marketing generates a high return on investment, it is not proven by me but statistics say - Email marketing generates $40 for every $1 spent!
For better ROI you need to verify your email list with email verification softwares and that helps you remove hard bounces so that you can get more deliverability of your campaign.
What does email marketing stand for?
Email marketing refers to using emails to promote products or services, generate passive income, and develop relationships with customers or users.
Through email marketing, you can -
Define your audience
Increase open rates
Increase click-through rates
Decrease spam filters
Increase your active subscriber rates
Gain website traffic
Increase SEO ranks and sender score
Email marketing is the most cost-effective marketing strategy, especially for small businesses.
Following is the list of businesses that supports email marketing -
Welcome emails -
Whenever you are launching an email marketing campaign, make it a welcome email.
Welcome emails are proven to be more engaging than other marketing tactics. You can give welcome emails a shot!!
Welcome emails are the type of email marketing business that drives higher conversion rates that eventually generate revenue.
A welcome email is sent when a user subscribes or signs up to their email list. Thus, the user becomes a subscriber then a payable customer.
It is just a way to show gratitude to the subscriber for signing up to their email list and becoming a part of their services.
You can make welcome email more creative by adding super-edgy CTAs, GIFs, images, and interactive messages to have a long-lasting memory with your subscribers.
With welcome emails, you can make the user feel special!!
Product-related emails -
Every marketer aims to sell its products to the last person standing, ultimately expanding its business reach.
You can keep your users updated about the new product launch or new version of the existing product.
You can write short and simple details about the product in the email with pictures attached to it.
Pictures should be related to your product and not too much unparalleled.
Product-related emails support the email marketing business as they will attract new consumers and make relationships with old ones even better and healthier.
Image source - chamaileon
Email newsletters -
Email newsletters are the best marketing tool for every scale of business. Be it small or large. Newsletters are informative, especially for those who have subscribed to any services for the first time.
Through newsletters, you can -
Direct a user for the further sign-up process
Reach target audience
Personalize emails to send the right message at the right time.
The newsletter can drive good engagement rates that enhance the revenue of an email marketer.
Invitation email -
Invitation emails are quite a good email business source that generates passive income via inviting people by sending emails.
Events can be managed well via emails. For example, you can send updates related to any event or an invitation to your precious subscribers through an email.
Send an invitation from a familiar source if you have one like a brand or company name so that it will let your reader know that you’re trustworthy.
Use subject lines that are eye-catching and attractive call-to-action to generate interest in the reader’s mind to attend the invitation.
Event managers/organizers can earn a good amount of revenue via emailing users about events.
Not just events can be covered but also invitations related to webinars, conferences, shows, etc can also be sent to users.
Lead nurturing emails -
Email marketing can generate more leads than any form of marketing strategy.
For an email marketer, leads are like a valuable asset. To generate leads, you can personalize email so that you can reach the right user.
Incentives can do wonders in generating leads which are quite good for the growth of the business.
Free coupons, promo codes, festive discounts, etc., can increase the leads, thus driving more website traffic and turning them into payable customers.
Image source - ventureharbour
Sponsorship email -
Sponsorship emails are sent to connect with the audiences right from the beginning. You also get paid for sponsoring other brands and products on your website and other social media platforms.
You can sponsor email marketing campaigns to increase your customer base. With sponsorship email, you can generate leads, revenue, and website traffic. You can also sponsor emails for brand awareness.
Final thoughts -
Email marketing gives an ocean of opportunities to an email marketer to earn and generate passive income.
This blog has given a clear picture of the types of businesses that support email marketing.
You can now create a roadmap on cultivating a strong business and what type of marketing idea is suitable for you.
Created on Feb 3rd 2022 00:28. Viewed 267 times.