Articles

HOW TO USE SOCIAL MEDIA TO GROW YOUR EMAIL LIST

by Marcus G. SEO Specialist

Have you ever thought the experiment of the Wright Brothers will become a reality one day, what we call an airplane!!!


Experiments are one of the best tools that might turn your crazy ideas into the best option to go with. 


Social media is the new face of digital technology, but email is still the tactic used by marketers.


Emails are far from being outdated !!!


Social media has just added extra feathers to emails to reach distant corners seamlessly. 


According to campaignmonitor.com, the average email open rate is 18.0%.


With intelligent planning and perfect strategy, you can increase the open rates. You can also take help from the Email Verification services for better deliverability.


Social media is a vast platform that gives you immense choices to explore, experiment, and exude your services in the best way to your valuable subscribers. 


Let’s crack on how to use social media to grow your email list - 


1. Create eye-catching content - 

Content should be both informative and creative that generates readers' interest. An informative, entertaining, valuable content will make your recipients look forward to receiving them and more likely to forward to their networks. 


Create unique email content to get subscribers and valuable exposure, which will enhance your email lists. 


Content is power !!!


Pen down your thoughts, spray awesome ideas to it, garner it with an innovative concept, and table your content perfectly.   


Use your social media platform wisely with a segmented list of users' shared interests which take a keen interest in looking out for your content. 

 

2. Attractive call-to-actions to increase email signups - 


A call-to-action is a marketing strategy that allows your target users to engage with the content. CTAs help to draw visitor's attention and guide them on how to follow up the signup process.  


An appealing CTAs can turn a visitor into a subscriber. It thus plays a vital role in boosting traffic rates. CTA is a chance to make a good impression on your target audience. Add unique CTAs to your newsletter and get going!!!


CTA is a wonderful tool that will increase your click-through rate, and better your ranking in the search engine result pages. 


A good CTA will make your offer as clear as possible. 


If you want to boost your email signups, then CTA is your tool!!


3. Link your website with other social media groups - 


Digital marketing is all about generating hype about your products or services. Linking your website with social media platforms like Facebook, Twitter, Instagram will increase click rates. 


Social media platforms are powerful mediums to endorse your services. You can also interact with your subscribers and get to know their preferences, opinions. 


Social media platforms can be used to generate brand awareness which ultimately creates website traffic.  


Put interactive ads, creative content, website links, interesting blogs, and photos to develop user's interest.


Join an online community having the same interest, which will be resourceful for your email list. People with similar thoughts 


4. Keep updating subscribers regularly - 


Having an online presence has become a necessity. To snag a good amount of open rates to your email lists, one should keep on updating users about services. 


You can regularly update your website content, adding new exciting features to it. 


It says, 'small things make a big difference,' and it applies to marketing strategy also. Adding minor changes frequently to your content, newsletter, and website will impact your user significantly. 


With improvised features updates, users will have the curiosity to know more about your services. 



5. Giveaways to attract traffic rates to your email list - 


Who does not love freebies???????


Giveaways are always eye-catching. 


Free downloads and free use of tools are a part of a marketing strategy that will drag readers' attention.


Conducting free webinars and inviting your subscribers to join it free of cost will make your email list quite attractive. 


Create a contest - Choose an email service provider, build good email content, choose a desirable prize and publish as well as promote your contest. Finally, choose the giveaway winner!!


Analyze your traffic to your giveaway page and use those insights to make improvements in future giveaways. 


6. Post pictures related to any specific occasion - 


You can add multiple pictures on your website related to any occasion, e.g., wishing your subscribers an excellent quote on Christmas day. 


All you need is to engage your valid users, which is primary for email listing. 


Also, you can segment your email list to find your target audience.  


Posting pictures on your social media pages will allow your users to engage with you well, thus increasing high conversion rates. 



7. Earn your users’ trust - 

Today, it is hard to earn consumers' trust in this digital world due to many internet scams. 


Creating Youtube videos is a cost-effective method to win users' confidence. Make tutorials, Vlogs to interact with users.  


Before creating youtube videos, you should search for keywords related to your topic, which will help get traffic on your tutorial videos. 


YouTube allows you to showcase your professional skills. It is a simple yet effective way to build a strong network with your subscribers. 


Through the chat option, you can have conversations with users. You will be able to reply to their queries. 


Stop worrying, start YouTubing!!!! 


8. Encourage your current subscribers to share email newsletters - 


Easy isn't it!


You might be familiar with the wordings - Like, share, and subscribe. 


Add social sharing buttons at the bottom of your email list so that the readers can easily share it when it pops. 


There are many ways you can encourage your subscribers through a contest, surveys, free sign-ups, polls. It is an effective way to use your social media wisely and earn reasonable traffic rates.   


Conclusion -

Social media offers vast opportunities, and it is upto you how wisely you can use it as a platform to grow your email list. 


Your subscribers are unique, and you cannot afford to lose them. This blog will help guide you perfectly on how to use social media to grow your email list.



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About Marcus G. Advanced   SEO Specialist

56 connections, 3 recommendations, 174 honor points.
Joined APSense since, August 3rd, 2021, From Albama, United States.

Created on Aug 13th 2021 01:41. Viewed 179 times.

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