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Website Valuation - How much am I worth?

by dinesh kumar Digital Marketing Is The New Marketing
In today's world of internet-driven marketing, it is very hard to come across a brand that has no website. Almost every company, right from one that manufactures plastic cups to the ones that supply steel to build skyscrapers - all of them demand professional websites that help them stay relevant in today's evolving world. As a brand developer, we have helped a lot of brands reach their goals by expanding their audience base and streamlining their marketing process.
Some creator like building something from scratch and sticking to their creation until the end. But right now there is a trend in online businesses. Many brands are being built up just to be sold to other up and coming entrepreneurs. This solves the question of "Where am I going with my brand?" idea once it for all. It is your brand that decides whether it wants to be like Snapchat or like Instagram. Facebook is one of the biggest buyers in the market right now and we know how they paid $1 billion to acquire Instagram and a whopping $19 billion for Whatsapp. 
Big brands like Facebook are always on the lookout for such offbeat and unique solutions that work. Now you can keep working hard on your project and have an end goal in mind too. Having a vision means that all the blood, sweat and hard work you put into building your project doesn't go to waste. But now comes the question, when a brand decides to buy it from you, how do they decide your value?
Website valuation is the methods used by the marketers to figure out the value of your website. Here are some of the ways by which you can actually put a price tag up on this!
SEO - The Most Valuable of Your Assets
Unlike all the other assets for your website, the SEO is something that is built into the website organically. All those backlinks and guest blogs aren't going to waste. As a person whose bread and butter is digital marketing, I know how hard it is to get your website on the top 10 results on Google.
Promotions on Facebook and Pay-Per-Clicks are quite unpredictable. You will have the best reach one day and have the slowest traffic on the next day. Keeping check of the spendings and the budget will take all of your time. This is where SEO stands apart. Once you have a built-in SEO that is self-sustaining, you can still keep ranking on Google without worrying about maintenance even for a couple of months. 
History - Web Valuation for the Veterans
Which website do you think has more value? One that has been in the business for a decade - built its backlinks and paved its path through the rough terrains of competition OR a new hipster website that stole a theme of the internet and sells pumpkin spice lattes to twelve-year-olds. I would rather go for the one with a good history.
A long lasting website means that it has seen its ups and downs and was able to keep up with an evolving customer base over the years. This translates to a less buggy and more performance oriented website. Another very important factor that we can not in this is how many clients the website has. Generally speaking, a website that has been in the game longer has a better list of clients that one that is just starting out. They must have a relationship that works and a mutual satisfaction of each other's performance.
Social Media Following
Everyone cares about how many followers they have these days. And the entire envy and ego are boosted ten-fold if you have a brand. You obviously want more audience. Usually, brands that are selling off their Instagram page or their facebook business page have a high number of followers. This means the person purchasing the website does not have to worry about promoting and spending a part of their budget for more audience. Now they can just concentrate on putting out great content. 
A thing to understand while buying a website and its social media handles is that you should carefully analyze the followers for bots. There are many unethical ways by which some brand try to boost their page rating. They use scripts and services to get fake likes, followers and comments. Go on check the actual engagement on the page. You will find the difference between a fake user and a human. Don't be fooled by such tactics.
Average Net Profit
When we are talking in the terms of e-commerce, what bigger factor is there to a business than their actual turnover. Thinking about your website in terms of the profits you make is easier when you have an e-commerce website. But when we are talking about websites that specialize in the content creation, it's hard to put out a monetary value on it. 
This is where you should go and check out on the audience impact. Content that can make a stand for itself and is appreciated by the peers is something that you should take note off. It is easy and cheap to create content that follows the latest trends. But creating something that actually resonates with a set of followers and they love you for it- this is another level of content creation. You now have a dedicated set of followers that you share a bond with. 
In such cases, let me tell you something frankly - do not sell your brand. Keep at it. Original content creators are hard to come by.
Final words
I hope this article has helped you understand the metrics by which certain websites can be judged if you want to sell. Website valuation is kind of hard and is different for every website. In some conditions, you will need the help of an expert. Specialists of the trade like Adhuntt can help you find your actual value. We count in all the hard work and effort you put into building your brand. If you are a brand that wants to upsell and have anything you want to share or ask, do drop that in the comments below. Until next time, Ciao!


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About dinesh kumar Innovator   Digital Marketing Is The New Marketing

10 connections, 0 recommendations, 64 honor points.
Joined APSense since, August 14th, 2018, From Chennai, India.

Created on Sep 21st 2018 04:41. Viewed 387 times.

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