Speed Optimization

In this world where everything has substitutes, nothing is forever. Even the most ardent of your followers will leave you if they find a better alternative. This is why, as a brand leader you should be aware of the changing trends. One thing that never runs out of style though is speed. The faster things go, the better. This rule of thumb suits perfectly for web pages. In an increasingly mobile world, the need for optimized websites is a necessity, not a luxury.

Did you know that, if your page takes more than 3 seconds to load, the visitor is going to close the page and check for alternatives? This is why you need to keep webpage loading speeds as a priority. Many of the impulse purchases that customers do are on mobiles. Imagine what a 15-second page load is going to do to that purchase.

How your speed affects sales

This is the biggest hurdle you have in marketing. Trying to keep up with the speed of the customer. A good e-commerce website has a consistent theme that is fast and slick. A page that doesn't compromise its design intuition for its performance.

Imagine creating the most versatile and beautiful website ever but it takes 10 seconds to load! One that we all need to realize is that as a generation, we have lost the virtue of patience. Here are a few statistics to help understand the point:

● The research finds 88 percent of internet users choose online retailers delivering high-performance and user-friendly website experience, and almost 50 percent abandon websites that fail to load within 3 seconds.

● Obama’s fundraising campaign during the 2011 Presidential Elections raised an additional $34 million when the Obama for America website shrunk page load time from 5 seconds to 2 seconds – that’s 14 percent increase in donation conversion with mere 3 seconds of website performance improvement!

● E-commerce giant Shopzilla saw a 50 percent reduction in its operational budget by shrinking page load times from 7 seconds to 2 seconds.

Source - Kinsta

Now that you know how speed affects sales, let's take a look at some optimization methods.

Optimizing each sector

Some websites seem to load perfectly fast on the desktop but take longer on mobiles. You must have noticed this. If your website isn't optimized for the mobiles, you are going to face this problem. A perfectly optimized website will have images that are resized for the portrait screens. The animations and auto-playing videos will be switched off. Because of the touchscreen nature, it is best to ignore the extra animations and effects of the hover too.

Now that you got all this done, you can go further. This is just the bare minimum. How about overhauling your entire website to something newer and better. This can be done by including parallaxes that work well on mobiles. You could go with a minimalist theme that works too. One of the most important ideas is to orient the mobile page in such a way that it can be navigated entirely by means of your thumb.

Final words

Now that you know how important speed is for your website, you can go ahead and try the best ways to get it optimized. But by now you should also know that optimizing is not a process, it is an art. You just cannot throw out all of your design elements out the window for the sake of speed. For this, you need a team that understands your core values and helps you rebuild the perfect website that is elegant and loads in less than 3 seconds.  The team you are searching for is Adhuntt. Let us know your website issues down in the comments below and we'll get back to help you in the best way possible. Until next time, Ciao!

To read more click here >>>> social media marketing companies in Chennai

Report this Page