Ways that Retail Outlets Can Benefit from Using in-Store Facial Recognition Technology

With facial recognition software, retail businesses can understand the sentiments of their customers and evaluate their emotional responses to discover what influences their buying decisions and find ways of improving their customer service level.

Most people believe that physical retail stores will eventually fall into a retail apocalypse owing to the growing e-commerce invasion. However, local chains are not losing but are currently facing a retail renaissance owing to innovation and technology. Most leading retailers today are raking in big by combing both offline and online experiences. Retailers can use technologies such as facial recognition and artificial intelligence to build innovative retail stores that offer advanced shopping experiences to clients. Here are ways that facial recognition can benefit retail outlets.

Customized Experiences for Consumers In-Stores

Facial recognition systems can be incorporated into a wide variety of retail solutions like loyalty programs, point of sale systems, and CRMs. When the customer walks into the store, the installed cameras will recognize their face and sales associates will be alerted on the specific customer preferences depending on their demographic details and purchase history. With this data, sales associates can make individualized product or service recommendations that guarantees a highly personalized experience. The customer can make customized and intentional choices when he/she has a uniquely tailored shopping experience.

Capture Data Beyond the Face

Facial recognition can help in gathering basic demographic data such as age, race, ethnicity, and gender. In addition, it can also capture the emotional traits of customers like how long they looked at a specific product, the segment of the store they spend more time on, and customer’s facial expressions when they see a product. This means that with real time object detection software you can know whether they are confused, happy, or sad. You can also measure their level of satisfaction or dissatisfaction during their checkout process. With these findings, retailers can fine tune their in-store displays, enhance their real-time promotions, and detect pain points that cause disappointed looks on their client’s faces.

Prevents Retail Crimes

Identifying retail criminals is not easy and over time, the faces of people we see on wanted posters tend to fade away. However, with facial recognition technology, if the offender is caught ones in a retail store, the digital records of the criminal’s faces can be shared around the country. This means that every business within the network can prevent crime before it actually happens. This is because past offenders can be identified using facial expression recognition software technology the moment they enter the shop. These pictures and videos can help the law enforcement officers to spot down criminals.

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Created on Jan 12th 2022 02:30. Viewed 270 times.

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