Uncommon Digital Marketing Hacks to improve Ecommerce Website performanceby Rahul Singh Make My Business Online
Whether your business is an online start-up or an enterprise with an e-commerce presence, the goal of every e-commerce website is to generate maximum online sales. Neither generating nor maximizing sales on an e-commerce website is as easy as it sounds; there is no magic spell for that. However, there are some unusual hacks incorporated by companies into their digital marketing strategy to ensure the sales can multiply freely.
Some hacks to improve ecommerce website performance:
1. Implement various growth marketing tactics
Irrespective of how many visitors your e-commerce website generates, if you are not asking them or compelling them in innovative ways to give you their information relevant to your business, then those numbers can never be leveraged.
So, this is how you can capture leads:
- For online marketing lead generation, use creative exit-intent pop-ups to attract visitors of your e-commerce website who are ready to leave.
- Host a giveaway to attract more consumers to your e-commerce website, and while you’re at it, ask for information as a rule of participation.
- You can put any informational content that is compelling and relevant behind a lead capture form in your e-commerce website and require visitors to give their contact information to get a peek at the content.
2. Use the tactic of urgency
There is a reason why “limited edition” or “while stocks last” are some of the popular phrases in the e-commerce industry along with traditional businesses. This is a technique that works by inducing FOMO or fear of missing out among the visitors on an e-commerce website. An increase in user engagement and social media activity has been seen consistently when such a digital marketing strategy is used.
3. Video marketing strategy
Content is primarily video-based these days; for example, most of the advertisements and posts on Facebook are in the form of videos. Video marketing is an essential part of online marketing. Video descriptions or advertisements attract about 4X as many customers as written advertisements. Videos give greater lead generation, follow-up, e-
commerce website visits, and conversions.
4. Influencer marketing
Using influencers to appeal to a greater audience is not exactly new but, it is time for businesses to diversify their influencer choices. The idea is to hire influencers for niche marketing. Every product relates differently to different people; businesses can create a digital marketing strategy to incorporate that knowledge and use different types of influencers, both big and small, for different marketing ploys. An influencer will create a
space of agreement, reliability with your consumer base.
5. Psychology in pricing
Tiered pricing, the buzzword for people trying to sell products or services serving different people differently, can help people get more invested in your e-commerce website, and it can also help people convert into buyers easier. The idea is to create an illusion of a price range rather than offering one price for all. This system puts similar products or services differing slightly into different price points and influences buyers to
invest in a product or service that serves as the middle ground; all this while the company’s primary product is the middle product itself while others are just decoys.
Many more digital marketing hacks can be integrated within the digital marketing strategy of your e-commerce website with the help of a renowned digital marketing company in Delhi NCR like MMBO, one of the best digital branding companies in Delhi. The only thing you have to do is research well and invest in a reliable online marketing company.
Created on May 14th 2020 01:10. Viewed 216 times.