How brands changed their social media strategy during the pandemic

by Rahul Singh Make My Business Online

With the coming of the coronavirus pandemic, the daily routines of people changed overnight, and most of their work shifted online, which made social media become a much more potent tool for connecting. Finding out ways to use social media for brand promotion became an essential task, as using the regular social media marketing strategy would not promise the same results.

With the increased content consumption of the target audience, the best digital branding agencies in Delhi NCR found new ways of giving out content to the audience in the times of COVID-19. The points mentioned below highlight how brands changed and adapted to the best social media marketing strategy for business growth during the coronavirus pandemic:

Increased engagement with the audience: With people spending most of their time on social media, it gave brands a better opportunity to engage with their audience. Conducting webinars, digital workshops, etc. helped brands in creating a more extensive consumer base. For example, Fujifilm India engaged continuously with its customers through Q&A Sessions, Digital Workshops, and webinars. It also made use of social media platforms like Facebook, Instagram, and Twitter to share their messages with their audience.

Influencer marketing: As per a digital marketing company in Delhi, using influencer marketing for reaching out to the target audience during COVID-19 had a positive effect on generating sales for the brands. Not only did the social media influencers portray themselves as the advocates of the brands, but they also helped the target audience trust the brand. While some of the brands withdrew from digital marketing, others like Puma, Plum, etc. took their sales to an all-time high with effective influencer marketing strategies.

Focused on mental health: The times of the pandemic, saw an increasing focus on mental health issues. Digital marketing agency helped brands take the initiative to talk about one of the most unspoken topics - mental health. By focusing more on the Gen Z and Millenials, brands like Snapchat came ahead with a #HereForYou feature that supports people when they feel anxious or depressed. A lot of brands also started Live Streaming on various apps for increasing the engagement with the customers. In partnership with Instagram, Netflix launched Wanna Talk About It? on Instagram, a weekly live series with some famous young celebrities of Netflix and asked them to talk to the customers regarding issues of mental health. These initiatives helped the brands to form a positive reputation with its customers.

Growth through digital marketing agencies: There is no doubt that digital marketing agencies worked tirelessly throughout the pandemic to ensure that their clients' business flourished. By helping businesses change their bios or post about things relevant to the target audience's state of mind, the digital marketing agencies helped brands make the most out of this pandemic. Being among the top social media marketing agency in Delhi NCR, MMBO made sure to let the brands form a better connection with their customers.

Social media marketing has seen an all-time high during the times of this pandemic, and these four points discussed above highlight how brands adapted themselves to the scenario and created a broader consumer base. As per an online marketing company in Delhi NCR, COVID-19 showed how forming connections and better communication with the customers helped brands to form trust with their customers.

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