Top Components That Influence a Successful PPC Campaign

by Maggie F. Marketing & Communications

Want to take your marketing game to the next level and get more users to click on your website? It may be time to consider creating and developing an effective marketing strategy such as Pay-Per-Click (PPC). Let’s have a look at what makes a successful PPC campaign.

PPC Marketing: What is it and How to Use it Effectively

PPC advertising lets marketers pay only when a user or prospective customer clicks on their ad, which leads them to a landing page. These ads are displayed in the sponsored results section of a search engine’s results page. This way, when users are searching for services with certain keywords, the sponsored ad is included in their search results. However, in order to appear in the results for the right keywords, advertisers bid on the value of a click. They do this by bidding at an online auction for certain keywords or search phrases. Based on this, the ad is displayed in sponsored links and advertisers are charged a small fee when the ad is clicked. Different kinds of PPC ads include search ads, display ads, and remarketing. Some popular programs that can help your PPC campaign are Google Ads, Facebook Ads, Bing Ads, etc.

So, what are the top components that can lead to a successful PPC campaign? Here are the factors most important to run an effective PPC campaign:

1) Keyword Selection

Choosing the right keywords is crucial to a PPC campaign. This is because the right keywords increase your chances of connecting with the right clients who are ideal for your company. Keep researching your targeted keywords to know if they are still relevant and useful for your purposes. Good keyword research does more than merely identify the right phrase. This research involves identifying keywords that targeted customers are searching for and creating ad groups based on the results.

2) Keyword Grouping

This refers to grouping keywords that you identify in your keyword research with segments and categories in mind. Then, you can target specific groups to increase the relevance of your ads and, in turn, your product or service. Keep your audience in mind and prioritize keywords and content based on what would be most relevant to this audience.

3) Keyword Bidding

Now, to the bidding. Once you’ve completed your keyword research and are confident about their value, it’s time to bid on them. The higher the bid, the higher your ad will rank in search engine results for those keywords. A very important aspect of a PPC campaign, bidding should not be taken lightly. There is great competition for keywords because they can often be very common phrases. So, spend time creating a reasonable marketing budget that lets you bid well on select keywords. Overture, an online tool, can help with estimates on bid prices for keywords. You can also use Adwords to set daily budgets and bid levels.

4) Clear and Targeted Copy

Ad copy can make or break a sale. It is, therefore, necessary to pay attention to how you develop your ad copy to go along with your PPC ad. Copy that addresses your target audience is likely to bring in higher quality clicks. The number of clicks may reduce because visitors who do not need the product (non-targets) will ignore the ad. However, what this does is attract the clients you want, the ones who will stay. Therefore, increasing the quality of clicks. Also, make instructions or actions in the ad clear. This way, the prospective customer knows what to expect and is not surprised by a random request.

For example, if you are selling a local phone number and your ad copy says, “Click here for more information about local numbers,” your customer should be directed to an educational page or a contact page. Sending them to a sign-up page to sign up for your service will instantly discourage them.

5) Landing Pages

Everything you do for your ad copy should also be followed in the development of the landing pages. These pages need to be relevant and have a clear call to action. Anything too complicated or intentionally confusing will easily put customers off. When the landing page supports the content of the ad, the customer develops more confidence in your business. This is because the link takes them where they want to go without any extra steps. And, you are not tricking them into buying or signing up for something they don’t want.

6) Call Tracking

Call tracking can help you keep track of how your customers are reaching you. You can easily get call tracking through your virtual phone line. Whether it’s through ads on a website, your PPC campaign, or somewhere else, call tracking software lets you know where they are coming from. Therefore, you can identify which campaigns are working well by generating the most calls, and which ones need improvement.

Keep Track with Website Analysis

Once all of these elements are in place, it is time to track and study their effect to see where you can improve and what keywords are doing well. Website analysis tools and software can help you track important metrics and then develop new strategies to boost website clicks. Identify problem areas and work towards resolutions. Such analysis will make sure your business stays up to date and relevant.

This article was written by Global Call Forwarding (https://www.globalcallforwarding.com/), a virtual phone number provider offering local and toll free numbers across the world.