Why Call Tracking Is Important for Digital Marketing

We lead very digital lives. Everything we are and do is somehow connected to our digital presence. And so, it becomes important for companies to capitalize on online platforms and activity as a way of meeting and maintaining significant clients. This is where digital marketing comes in. With digital marketing, study your ideal audience’s preferences and behaviors and target them in spaces where they will notice your brand. You can post achievements and promotions on Facebook or Instagram and share case studies on LinkedIn. And with call tracking, you can identify where customers are most interacting with your brand.

Digital Marketing and Call Tracking

To encourage prospects to interact with your brand, they first need to know it exists and that it can be problem-solving. They should be able to relate to your product or view it as a solution to an issue they are facing. Without these two factors, you cannot expect to receive a high call volume. Fortunately, digital marketing works towards this aim. It lets you access different client bases and brings you in contact with audiences you didn’t even know you needed. In some cases, it even opens a communication channel between you and possible global clients. 

With online marketing and call tracking, you can increase your brand’s visibility on a variety of platforms commonly used. For example, online searches, advertising spaces, emails, social media networks like Facebook, LinkedIn, Instagram, etc. And then, track where your calls are coming from, that is, where your customers are coming across your brand the most. With this information, you learn more about your target customers in an attempt to serve them better. And furthermore, motivate them to call your company to make a purchase or fix an appointment. 

Learn More About Your Customers

As a business owner, your topmost priority should be good customer care and satisfaction. This is simply because a satisfied customer becomes a loyal and returning customer. So, how can you develop your business in a way that satisfies your customers? By learning more about their habits and desires. For instance, where do they shop? Do they prefer online shopping or placing orders through phone conversations? Where are they located? And so on. Call tracking can provide you with this information.

You can track calls manually by asking customers where they found your business. Or you can invest in call tracking software from a phone service provider offering virtual solutions, like Global Call Forwarding (www.globalcallforwarding.com) for example. Either way, such a tool gives you access to the different channels through which customers are finding your company. This could include different geographical locations or social networks, etc. But you will understand which areas are motivating clients to seek your business, and you can use that information to your advantage.

Improve Marketing ROI

An important aspect of any kind of marketing is to study marketing analytics and metrics to determine whether your marketing efforts are going somewhere or not. And this can be achieved through call tracking. You can assign a specific number to each marketing campaign and then study which ones are bringing in more calls and sales. Then you can decide if you need more pay-per-click (PPC) campaigns or need to optimize your website better. Additionally, you can assign different numbers to different geographical locations (cities, states, countries). Then, watch where customers are calling from and decide if you need to target new markets or increase efforts in a specific one.

Upgrade Your Marketing: Be Ahead of the Game

All of this information, in the big picture, supports your digital marketing goals. You can stop wasting time and money on campaigns that are not performing well. And instead, streamline your efforts to focus on the successful ones. And watch how your target customers interact more with your brand. Digital marketing is a significant factor in how businesses function these days. So, pay attention to your strategies, analyze and develop new ones, and stay ahead of the game!