Top 3 Reasons for Traffic Drop After Resigning the Website

No matter how good looking your website looks, there comes a time when it could benefit from the redesign. With multiple algorithm changes that happen each year and the shifts in consumer internet use, it is really important for the website to deliver the same online results as earlier while dealing with all the changes.

If, you have been searching for a website development company to help you redesign the website you are looking for a result of increased traffic, conversions, and sales. Usually, this is the case when the redesigning is done right. But, most likely, the other happens where the owners lose out on traffic and sales following the days of redesigning the website. So, what possibly could be the reasons that web design and development company miss out on while revamping the website.

It is important to know that minor traffic drops are likely to happen and if, for few days the decline is less than 10% you can sleep in peace. Alternatively, if there has been few days and traffic has been drastically dropping there might be the bigger issue that needs web application development Company will have to recheck.

1.  Redirects: One of the most important causes of traffic loss is not being able to set up redirects. Unless all the URLs are kept the same redirects are very much important. This tells the search engines and browsers the new location of each page, without which they will think the page is gone.

2.  Site structure: The site structure has an important role to play when it comes to Google indexing and understanding of the site, so for it to function as before you need to create a new sitemap if the structure has drastically changed.  A sitemap lists all the pages on the site that are submitted to search Console in order to speed up the procedure of regaining the traffic level and page indexing. Apart from the sitemap, web development company need to revisit the internal links. The links within the navigation pages also have an important role in Google indexing. Crawl issues might occur if or all of these pages are pointed to outdated URLs.

3.  Site copy: At times, an entirely new copy is also required after website redesigns. Any website design company mostly keep the copywriter in a loop with the original target keywords to be incorporated, as it is a must. If the pages are not written in a way to include the keywords they originally ranked for, the ranking might suffer for those keywords. Google has an algorithm designed to avail their users with the content and information that are close to what they are looking for and if the site no longer has the information it will not show up in the result.

So, while working with web designing companies in Delhi it is important to look after and prompt them with such questions to keep them in check about the happenings while redesigning. For this, you, as a business owner have to be aware.

Sourcehttp://www.pccwebworld.com/blogs/2018/03/19/top-3-reasons-for-traffic-drop-after-resigning-the-website/

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Jul 18th 2018 00:54. Viewed 402 times.

Share on APSense

Comments