Articles
It’s Time to Introduce YouTube Video Marketing to Your Marketing Strategies
by Sifat Arora Content Marketing SpecialistCampaigns to market and promote a
website should always be seasoned with latest mix of elements- just to make it
according to the likings of visitors (read as soon to be customers). Now the
marketing masala mix already contains blend of SEO, SMO, SMM, PPC and Email
marketing. Matching the current trend, if you sprinkle videos on the top of
your campaign, you can spruce up an inviting digital marketing strategy.
YouTube video marketing didn’t hyped the trends until few (2-3)
years back. But soon it picked up the pace of the fastest growing span of
digital marketing. So if your company is still holding back on the videos from
adding them in the website promotion and marketing strategy, here are few
convincing reasons -
What about YouTube Video Marketing?
All the making, editing, posting
and sharing of videos for the promotional purpose, is what YouTube video marketing is all about. The content of the video is,
of course, created in accordance to the likings of the viewers of the target
group. Techniques (like Pay per Click for videos) are optimized with SEO
insights to help increase the viewers which would have direct impact on website
conversion and ultimately on the page ranking.
What should these videos be about?
Now videos could cover any topic
for the business promotion but the topics which are most viral are – Reviews or
feedbacks of the customers. Their positive attitude towards the company
product, the story of breakthrough that a customer have experienced will always
encourage other viewers to interact with the brand as a probable customer. These
kind of videos are perfect in creating a positive image for the company/brand.
Second comes the videos showing
how a service is formulated or how a product is manufactured. Such videos are
capable in creating a trust among the viewers. These videos weave a special and
closer bond with the viewer, who are more encouraged to purchase the
product/service.
Third, introduce the faces behind
the brand. It gives a great sense of relatively to the people watching the video.
If viewers recognize the people who have created the brand, they will invest
their trust willingly.
Tutorial Videos
Teaching videos – for cooking,
designing, DIY or educating target viewers about the brand and its offerings
could be a great way of engagement. If these videos are more related to the
product or services that the company offers, it would be added advantage as it
would invite more conversion rates.
Why YouTube video marketing?
The video marketing could visibly
increase the engagement and that’s what a general digital marketing Company strategy aims at. Like embedding video to
the mail could give hike to the CTR (click through rate). When internet users
watch videos, they are more willing to invest in the product as these videos
are more impactful on purchase decision making. Other reason is, viewing is
easier and effortless than reading a stanza of text. It saves the task of
relating the textual meaning to the visual interpretation (through the image
attached with the text content).
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About Sifat Arora 
Content Marketing Specialist
16 connections, 0 recommendations, 49 honor points.Joined APSense since, October 16th, 2017, From Delhi, India.
Created on Oct 30th 2017 06:09. Viewed 779 times.
