Ecommerce Website – Always keep these 4 Things in Check
by Sifat Arora Content Marketing SpecialistDesigning
and developing an ecommerce website surely involves levels of planning,
strategizing, and testing. As the commercial business, there may not be much
you would know, not more than what will be the color theme, design template and
features it will don. But still, there is a list of technical know how’s that
every client must have access to. As one of the leading ecommerce website design and development company in Delhi, we take
every opportunity to educate and inform our clientele about the basics of the
website business. Here is the cheat sheet we normally pass around -
1. Page URLs
Now
the first assumption everyone (non-technical) has about the URLs, is that it is
just an address that will pick you up and drop at the destination website. The
answer to ‘what’s so special about the URL?’ is – URL is not just an address,
but its indexes the web page for google (or any other search engine). Another
aspect is, the URL must be easy enough for a website visitor to remember
because in any other case, the chances of a user re-visiting the website are
reduced to few. Most importantly, it should be structured relatively similar to
the business name.
2. The ‘www’ part
For
those who didn’t know – every website has www in the URL, is not true. For the
matter of fact, if www.pccwebworld.com and pccwebworld.com appear similar to you,
let us tell you that despite of the fact that both URLs will take you to the
main website, web crawlers are most likely to treat them as two different
websites that contain same textual as well as visual content, which could have
adverse SEO effects.
2. Bread
Crumbs
The
website that has not sorted out the navigational pattern is bound for a major
setback. A creative website design
company make impactful use of breadcrumbs because they are not only
impactful in streamlining the website navigation, but effectively let the
visitor know on which particular part of the website they are currently. The
defined hierarchical breadcrumb navigation shows the categories or pages
inexact order of navigation.
3. Alt Tags
An
ecommerce website may have the highest resolution and amazing visual appeals
but it all will go to a noticeable waste that leads you to nothing. From
visitors’ point of view, if the internet connection is too slow, and images
fail to load, an alt tag will at least tell them about the image title. From
SEO point of view, the web crawlers, need sort of information to inform the
visitor about that particular image. In case of images, the crawlers use alt
tags. Without alt tags, search engine will fail in picking up the information
for the search results.
4. Proofread
the sitemap
Google
(or some other search engines) penalize the websites that host errors or for
the web pages that no longer exist but are still present on the website. Errors
like these can be categorized under broken links, 404 error. To avoid, ask the ecommerce website design and
development company you have hired, to keep a check that every removed webpage
location is redirected and sitemap is submitted on every right interval.
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Created on Oct 17th 2017 05:50. Viewed 715 times.