Ecommerce Website – Always keep these 4 Things in Check

by Sifat Arora Content Marketing Specialist

Designing and developing an ecommerce website surely involves levels of planning, strategizing, and testing. As the commercial business, there may not be much you would know, not more than what will be the color theme, design template and features it will don. But still, there is a list of technical know how’s that every client must have access to. As one of the leading ecommerce website design and development company in Delhi, we take every opportunity to educate and inform our clientele about the basics of the website business. Here is the cheat sheet we normally pass around -

1.    Page URLs

Now the first assumption everyone (non-technical) has about the URLs, is that it is just an address that will pick you up and drop at the destination website. The answer to ‘what’s so special about the URL?’ is – URL is not just an address, but its indexes the web page for google (or any other search engine). Another aspect is, the URL must be easy enough for a website visitor to remember because in any other case, the chances of a user re-visiting the website are reduced to few. Most importantly, it should be structured relatively similar to the business name.

2. The ‘www’ part

For those who didn’t know – every website has www in the URL, is not true. For the matter of fact, if and appear similar to you, let us tell you that despite of the fact that both URLs will take you to the main website, web crawlers are most likely to treat them as two different websites that contain same textual as well as visual content, which could have adverse SEO effects.

2.    Bread Crumbs

The website that has not sorted out the navigational pattern is bound for a major setback. A creative website design company make impactful use of breadcrumbs because they are not only impactful in streamlining the website navigation, but effectively let the visitor know on which particular part of the website they are currently. The defined hierarchical breadcrumb navigation shows the categories or pages inexact order of navigation.

3.    Alt Tags

An ecommerce website may have the highest resolution and amazing visual appeals but it all will go to a noticeable waste that leads you to nothing. From visitors’ point of view, if the internet connection is too slow, and images fail to load, an alt tag will at least tell them about the image title. From SEO point of view, the web crawlers, need sort of information to inform the visitor about that particular image. In case of images, the crawlers use alt tags. Without alt tags, search engine will fail in picking up the information for the search results.

4.    Proofread the sitemap

Google (or some other search engines) penalize the websites that host errors or for the web pages that no longer exist but are still present on the website. Errors like these can be categorized under broken links, 404 error. To avoid, ask the ecommerce website design and development company you have hired, to keep a check that every removed webpage location is redirected and sitemap is submitted on every right interval.


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About Sifat Arora Freshman   Content Marketing Specialist

16 connections, 0 recommendations, 49 honor points.
Joined APSense since, October 16th, 2017, From Delhi, India.

Created on Oct 17th 2017 05:50. Viewed 463 times.


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