The Pros and Cons of Social Media Advertising on Facebook

by Jeremy Banks Evolutesix

More and more businesses are quickly making their way into the online scene. They've recognized that their digital presence is equally as important as their physical one, and we can credit this phenomenon to social media.

Social media, in its simplest form, is an electronic communication method -- among other things -- how you apply this communication, is entirely up to what you need from it. You could be turning in your assignment to your teacher, it could be for your relatives living in different countries updating each other about your lives, or even businesses making themselves known to their customers. The communicative possibilities are endless!

However, just like anything else in this world, digital or not, there are upsides and downsides to social media. But from a marketing perspective, what are the pros and cons of social media advertising?

Pros of Advertising on Facebook

It's cheap - PPC campaigns run at $1.68 per click, and the best part is that you're only charged if your ad is clicked. However, the more clicks you receive, the better it is on your ROI as your conversion rate gets higher.
Targeting - Facebook has the ability to filter out or add people into the funnel of your advertisement, it's all a matter of setting up your demographic.
Easy as pie - Read through the Facebook Blueprint once, and you're good to go.

Cons of Advertising on Facebook

Ad specifications - You'll have to run the ad through the Facebook creator hub and check if it matches the maximum 20% text or else your post won't run as an ad.
Time-Consuming - You'll have to do plenty of research before even creating an ad, and it takes quite a while for your ad to generate profits.
Constant Maintenance - Unlike putting an ad up on the newspaper and letting it do its thing, you need to maintain an ad on Facebook to ensure its effectivity. Factors such as response time can heavily affect the ad.

If you've created a Facebook page for your business, then the chances are that you've garnered some sort of an online presence. But how you put said presence to use would heavily influence the way that people will perceive your brand and whether or not they'll be clicking on your social media campaign advertisements. Make sure to keep all of these in mind the next time you’re planning your ad campaign.