Social Media Marketing Trends in 2012

The year 2012 will be a renovation year for social media enabled business and more interactive campaigns will be implemented for this purpose. Companies target shift from brand awareness to increase profit and sales. Development of more programs and applications would drive the aid in social media campaigns and help in online marketing also. The following will be the major trends in social media marketing.

 

Increased  Utilization of social media sites

Companies would focus more on social media to utilize them as their primary medium to conduct business online rather than websites. They'll find creative and innovative ways to increase sales through social media like offering discounts, improvised customer services and interaction through social media. More customer loyalty programs will be implemented through social media and this will boost the company - customer relationship.

Behavioral marketing

More focus has been given to the behavioral marketing in recent years and this trend will continue. Social Media behavior will be included as an element. Therefore, the elements will be

• purchase behavior - last purchase date, number of purchases, value, etc.
• Web behavior - visited webpage’s, submitted online form, online resources.
• Social behavior - shared message with others social media, shared content etc.

Ecommerce to Social commerce

Popular online shopping sites like eBay and other sites are planning to integrate their application with social media sites like facebook. So that people can shop their favorite items from the facebook ecosystem and no need to go the shopping websites. Most of the top brands already have facebook stores in their fan pages this enables the fans to buy the products from the facebook store itself.

Social media sites through mobiles

Most of the social media websites will be available on mobile devices like iphone, smart phones and tablets. Sharing the content through the social media sites are very easy through mobile phones so no matter where you are. Social gaming through the mobile phones will reach the masses and these will be played on the go – traveling bus or train. Social commerce through mobiles phones is also in the race.

Social media as customer service tool

Marketing through the social media allows business to do quickly and economically affordable. In coming years, companies can interact with large audience through social media and they use this medium as their customer service tool. Social media sites like facebook and others provide email option thus the people can check their mail from social media also.

It's sure that more similar trends will be in the future. More of these will be discussed in the future so stay tuned to our blog and get yourself updated.

Do you have something to add to this list. Just post your thoughts as comments below.

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