How to measure social media for business

Social media measurement is required for the effective online marketing. There is a lot of ways you can measure your business or your brand awareness through social media. Here you can find some of the basic tips on the primary social media sites for social media measurement.

Twitter: You can check the number of times your links were clicked, messages/tweets re-tweets and your hash tags were used. Also you can find out how many impressions your tweet got. The number of followers for your account should be significant to the people who are interested in your products and/or services.

Facebook: In Facebook, you can check the web traffic using “view Insight” option. This helps you to find out the number of visitors and their location. You can check the  number of comments about your messages, likes and fans of your facebook.

YouTube: YouTube has an insight option too. While logged in to your account, click this link - http://www.youtube.com/my_videos_insight. You can evaluate your Youtube by checking the number of comments, rating, the number of times it was shared and the number of new subscribers. 

Email: Find how many people opened, clicked and shared your email. Include where the items were shared. You can also convert your RSS feed to Email.

Track your Sales: By using Google Analytics and Feedburner you can analyze your company’s web traffic, number of subscribers, keyword optimization and additional trends.

• Check your sales from Google referrals

• Track the Sales from paid sites

• There is a lot of free tools are available in the internet to measure the social media sites

• Find the number of sales through social media sites

Recruitment: Social Media sites can be used to measure the number of queries about your company, views and opinion etc. If theprospective candidates interested in your company it  reflects the quality of your company. Use social media sites for recruiting suitable person for your business too.

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