Social Media in Business Branding

In this era of Globalization, World has become a global village. World is connected by the way which are very advanced and interesting. Every Business in the world is using social media strategies for their business. Social media provides a way for companies to get out of the box and get noticed in online. To make an impression with their digital personality, one has to integrate their profile in the social media.

Optimized business branding is required for the good image of a company. Now the business branding is easier by using the social media sites.

Multinational companies and SMB’s included social media in their Business strategies. 90% of the marketers are using social media for their business. Just follow these 4 social media strategies:

1. Identify your business: You have to go through the search engine results, identify your competitors, etc.
2. Business Strategies: Build your business and personal brand, Increase the brand awareness, increase your web traffic, and your revenue.
3. Target Market: Select your social media sites like Facebook, twitter, linkedin and Blog, etc. schedule your activities to engage in these social media sites.
4. Analyze your results: Asses your brand visibility, growth, customers and revenue. Social media takes lot of time to get results.

You can also outsource your social media plan to third parties. Benefit is that you can save your valuable time and more concentrate your business. Most of the marketers are outsourcing their social media efforts .These are tasks that marketers are outsourcing to third parties.

Outsourcing social media efforts to third parties (Graph taken from 2011 Social Media Marketing Industry Report)

According to the 2011 Social Media Marketing Industry report leading benefits of the social media are:

• Increased Traffic – 72 percent
• Improved Search Rankings – 62 percent
• New Partnerships – 59 percent
• Better Sales – 48 percent
• Reduction in Marketing Costs – 59 percent for self-employed, 58 percent for SMBs
• Twice as likely to find qualified leads.

Most of the marketers are using Search engine optimization and Email Marketing for their business.Most marketers (71%) indicated they were planning on increasing their search engine optimization efforts.

Search Engine optimization (Graph taken from 2011 Social Media Marketing Industry Report)

Nearly 2 in 3 marketers (64%) plan on increasing their email marketing efforts in the near future.

Email Marketing (Graph taken from 2011 Social Media Marketing Industry Report)

Most of the marketers are using facebook and blogger for their online marketing. Video marketing is also on the rise. Businesses have embraced social media as a important component to their marketing needs. Whether you are an agency, consumer product manufacturer, IT services provider, or independent consultant – social media helps you to increase your business.

 

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