Social Media Live Streaming Guide to Build a Live Audienceby Nina P. Digital Marketing
The power of video has made live streaming on social media easier than ever before. With over 3.6 billion social media users globally, there's a good chance you will be able to reach your target audience on their preferred platform.
However, going live is really not that simple. Even the most seasoned influencers get nervous at the prospect of freezing on-screen or babbling incoherently. It takes a lot of planning, practice, and deep breathing to engage a live social audience.
Benefits of Social Media Live StreamingStreaming on social media has a lot of advantages. We've boiled them down to three key benefits for the purpose of brevity:
- Live content is expected and welcomed by your audience. Indeed, it is safe to conclude that people adore live content, with 82% preferring live video over brand social postings.
- Using social media streaming, you may raise brand exposure and strengthen interactions with your audience. How? By demonstrating the human side of your brand in real-time.
- Live streaming stimulates interaction, which boosts conversion rates. By live broadcasting, just one of their events, Lulu, a Taiwanese fashion brand, increased its conversion value by 64%.
How to Go Live on Social Media?Most social networking platforms make it simple to go live. Where should you live stream? That is the actual question. Choosing to live stream on Facebook, LinkedIn, or Instagram can leave you feeling torn between two worlds. Each platform has its own audience and benefits, making it more difficult to make decisions. Fortunately, there are two options:
Go Where Your Target Market is
Instagram is where you should be streaming live if you're targeting a young audience under the age of 34. If you want to engage with business professionals, LinkedIn Live is the way to go. In a nutshell, pay attention to where your target audience congregates. Then make a hasty retreat to that platform.
Your target demographic is unlikely to use just one social media network. At the very least, they're on two different networks. With the help of Vimeo, try simulcasting or going live on both channels at the same time to increase your reach.
How to Go Live on Twitter?There is a lot of potential in engaging with people by going live on the bluebird platform, especially with a highly engaged audience that's addicted to value-based, funny material.
You'll be live in no time if you follow the steps below:
1. From your composer, select the camera icon (where you write tweets)
2. In the bottom-right corner, tap Live.
3. If you want to co-host a live stream or interview someone, tap Invite guests.4. Click Go live.
You will be asked to provide the description and location as well. Those are entirely optional. If you do fill in these facts, Twitter will send a tweet to your profile and followers' timelines with your live broadcast's description and location, increasing your visibility.
How to Go Live on Instagram?Going live on Instagram, like Twitter, doesn't require a lot of technological knowledge.
In three easy steps, you can go live on Instagram:
1. Open the app's camera by swiping right.
2. Select Live from the drop-down menu at the bottom of the screen.
3. When you're ready to stream, click Live.
You will be able to choose from a variety of alternatives once you've gone live. You may, for example, DM your live video to a friend, invite a friend to co-host the broadcast, apply filters to your live feed, and ask highlighted questions to encourage viewers to interact with you.
How to Go Live on Facebook?Facebook Live receives three times the amount of engagement as traditional social videos. When you consider that Facebook has 2.7 billion monthly active users, there's no excuse not to start streaming on Facebook right away.
Follow these steps to get started:
Broadcast from your company's Facebook page
Simply select a post and click the "Go Live" button. You will also be given the option of writing a brief description for your broadcast, which will help newbies understand what you're talking about. You may also select your target audience by tapping on the three dots (check them at the top right of your screen).
Go live from your Facebook profile
Select "live" from your newsfeed. You will be able to choose your audience once more. This time, you'll be able to make changes to the To: area at the top of your screen. These notifications' toggle is also located here. You can use it to notify your followers when you're online.
How to Go Live on LinkedIn?Unlike other social media networks, live streaming on LinkedIn is not as straightforward as choosing a few options and broadcasting immediately. Instead, it necessitates some effort, requiring you to fill out an application form and at least two monitors or different browser windows to manage the comments while streaming.
You will receive a notification once your application has been approved, indicating that you're ready to go live.
Then, take the following steps:
To be able to broadcast on LinkedIn, you must first register with a third-party broadcasting tool. Streamm, for example, is one of LinkedIn Live's preferred partners.
On your third-party tool, press the broadcast button and record.
When the session is over, it will remain in your LinkedIn stream, increasing engagement.
Created on Apr 8th 2022 03:34. Viewed 69 times.