SEO Marketing Made Simple: A Step-by-Step Guide

by Akash Chauhan Google Marketing Consultant
SEO marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? SEO marketing strategy was born. That’s because seo marketing has nothing to do with the internet. Search Engine Optimisation marketing can be done both online and offline.

The 10 big steps of seo marketing are:

  • Make Your Site Super-Fast
Keep the site simple and compress the 
Resources as it will send less bytes over the network and will help the site load faster. Because people are tend to leave your site if it takes more than around four to five seconds to load.

  • Maintain Mobile Friendliness
In this era, having a mobile-friendly website is a prerequisite as now mobile has exceeded desktop Internet usage. Create a proper mobile version of your site, add custom mobile experience, Mobile - first responsible designs.

  • Long Tail Keywords in Your SEO Strategy
You should focus on long tail keywords or key phrases that are more specific and usually longer than more commonly searched for keywords as they are more profitable.Long tail keywords get less search traffic, but will usually have a higher conversion value as they are easily distinguished from others.

  • Produce In-Depth High-Quality Content
Try to add more of original and meaningful content. You could also include Internal linking as it adds value to the articles linked in the post and also makes your content more relatable by adding related articles. And also you should try to make content more scan-able, because people don't have enough time to go through all the paragraphs.

  • Update and Republish Old Blog Posts
Living in a dynamic environment, it becomes very necessary to update the content timely as it keeps your site updated. You could change your blogs according to the trends and Republish them so that it can be seen by the new audience too.

  • Link Building: Keep Quality in Mind, Not Quantity
Dont try to fill your site with too much content that is irrelevant or unimportant rather include more quality and necessary content. Also make sure you generate traffic by getting links on other websites that have a relevant topic. 

  • The Rise of Voice Search
Some sources revealed that 1 in every 5 searches made with the Google Android app in the US is a voice query. So a company’s website navigation and structure has to make sense with users jumping around using voice commands, which would change the typical task flow expected when designing a site.

  • Switch On Your Website to https
HTTPS is able to provide multiple layers of protection like encryption ,data integrity and authentication.It also gives small boosts in ranking.It’s essential on pages where users are required to give their credit card information and/or other personal details but is preferred for all the sites.

  • Make A Strong Presence on Social Media
Social media marketing helps building an appealing identity that naturally attracts visitors. Since social media relies on high-quality content and therefore a strong and visible brand presence can doubly improve your social media reach, and can greatly increase your search rankings.

  • Google Is the King, But Don’t Forget Bing And Yahoo
Google may be the most used search engine but still some people prefer to use yahoo or bling, some may accidentally or by default set them as default search engines. Google may take 65% of the entire market but it would be foolish to ignore 27% of the market, which is Yahoo and Bing combined.

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About Akash Chauhan Advanced   Google Marketing Consultant

64 connections, 1 recommendations, 162 honor points.
Joined APSense since, June 19th, 2015, From Jaipur, India.

Created on Aug 26th 2017 03:27. Viewed 1,411 times.


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