An Ultimate Simple Step By Step Guide to Digital Marketing

by Anchal Sharma Content Writer

Digital Marketing has become one of the most trending Buzzwords for the last few years. In Today’s World everyone is going online and the number is increasing every day.

Everyone is talking about being digital. People these days usually prefer to buy products and Services Online which saves their time and effort ,with this growing demand for online availability of Products and Services business is moving on the internet at a rapid speed, with the growing demand of Digital Marketing.

Before jumping to Digital Marketing You must know the right meaning of Marketing. YES?? What actually marketing is??

In this Guide, we will find out what is marketing and Digital Marketing, How it Works, what are the various digital marketing channels, strategies and some basic concepts which are not so basic!

What is Marketing??

Marketing is not only about advertising and Promoting . It is a notion that is used to make an extensive plan of actions or a strategy to increase sales, creating and spreading awareness about your products and brand which improving your  Brand Awareness, etc.

Simply Marketing means Communicating the RIGHT PEOPLE with the RIGHT MESSAGE. Successful marketing requires mindful planning, creative approach, and SMART EXECUTION.

 If you’re new to the Internet, it might blow your mind to think about mastering all the Internet marketing strategies used in Digital Marketing. Firstly you must know What actually is Digital Marketing?

Let’s Jump to the Point…

What is Digital Marketing??

It is a term where advertising and marketing meets web innovation and different types of online platforms such as Social MediaWebsites, Mobile Apps, Emails, etc. where you can promote products and Services on the Internet.

” Digital Marketing is any form of Advertising , Marketing Products and Services that involves any Electronic Media”

How Does Digital Marketing Work?

Digital Marketing works for each and every type of business or industry. No matter what your Company is selling, Top Digital Marketers Identify your perfect audience, what your audience needs, and by creating valuable content on the Internet. However, every business type needs to apply different type of Strategies in different ways to develop mutually beneficial relation for Prospects, Leads and Customers.

The key mantra to develop a Blasting online business is to develop a Digital Marketing Strategy that puts your business to reach your audience through different online media platforms.

Key Mantras

#1 Content is king in Digital Marketing, great content is a must to connect with your audience, to keep them updated about your industry news and updates, problems, suggestions, solutions, feed back to stay tuned with your customers.

#2 Social Media Marketing , so that you can share your content and your audience gets engaged with your posts.

#3 Optimise your Content through the swords called SEO(Search Engine Optimization), to rank on search engines in order to appear at the top when someone is searching about the information or service related to your business.

#4 Paid Advertising to drive traffic to your website to make people see your offers which would make more lead generations and hence more revenue for you.

#5 E-Mail marketing to follow-through your customers and to make sure that they keep continuing to take your products and services.

An Overview

There are numerous techniques used in digital marketing services to meet the required goals and objectives of obtaining leads and customers, to maintain an engaging relation with the customers.

To the Website of business the internet marketing of brand- SEO, email marketing, social media marketing, online advertisement, paid campaigns, etc all fall under the umbrella of digital marketing.

Digital Marketers use different tactics and Strategies to create a comprehensive approach for a successful online business.

Here are some of the Digital Marketing Strategies we employ:

Digital Marketing Strategies

1. SEO

SEO Stands for Search Engine Optimization. It is a technique used to organically rank your website on the search engine. Such as Google, yahoo, bing, etc. that brings traffic to your website.

2. SMM

SMM stands for Social Media Marketing, which means marketing your brand and content on different social media platforms to engage with your followers and increase traffic, leads, etc.  

3. Content Marketing

Content Marketing involves the creation of content and Sharing it online such as( blogs, videos, articles, press releases, etc) that not only boost your brand but makes awareness and interest in your business or brand.

4. SEM

SEM stands for Search Engine Marketing.It is one of the most constructive techniques to grow your business in an enlarged competitive marketplace. It offers online advertisement opportunity to advertisers to put their ads for their customers.

5. PPC

PPC stands for Pay Per Click. It’s a marketing model where you have to pay each time someone clicks your ad. Basically, it is a way of buying visitors to your website and generate leads.

6. Affiliate Marketing

Affiliate Marketing is one of the oldest forms of marketing. It involves the process of earning commission for advertising and promoting other companies, people , brand and products.  

7. Email Marketing

Email Marketing is one of the most used and effective ways of marketing. It includes sending commercial emails to people, groups, communities, etc.  It includes emails for adverting, promotion, offers and discounts, request business, sales, and many more things.


Follow these tactics and strategies to have a good start in digital marketing. And stay tuned to Digi Media Corporation.Get more information and amazing strategies, facts about digital marketing.


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About Anchal Sharma Junior   Content Writer

1 connections, 0 recommendations, 9 honor points.
Joined APSense since, April 29th, 2020, From New Delhi, India.

Created on Apr 30th 2020 13:48. Viewed 427 times.


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