Niche Apps: Emerging Horizon to Beat Competition

From rigorous focus on enterprise apps to rapid development, from app analytics to a new range of wearable devices and apps, 2015 has shown a bevy of robust trends. There are few app niches that are stealing the show with higher popularity across users and developers. Mobile spy apps for child phone monitoring are extremely being popular. There has been a wave of new development tools corresponding to emerging app necessities like geo positioning sensors.

Niche apps

Competition is really formidable enough for any new app to face in the app stores. Aggregating all broad and major niches it is several million plus figure that a developer need to cut through. If this huge competition makes you consider the app market as saturated then you are far from right. There are majority of apps that can be just considered as numbers lacking potential in every inch and there are too many scopes of finding new niches where the pathfinder apps can dominate bypassing the main pool of competition. So, in all regards putting things in right shape and order an app has huge opportunity as well, yes, irrespective of the competition.

Even after doing all things right and few things just superb your app may not get going too well if the app just fits in a well established niche with thousands of apps competing with each other with little differences in their offering. An altogether new niche of app will give your app practically no competition and that is one way to come victorious. The child phone monitoring apps in the beginning were just a novel idea to win the heart of millions and then came more robust apps with larger feature set to look after, monitor and restrict the usage of mobile devices in real time.

A specialized niche app offers this huge advantage of facing least competition. Sometimes targeting just a small portion of market with a particular niche will prove more effective rather than targeting a larger market with something for everyone. A bevy of apps with niche focus and separate user target is the key to stand out from the clutter of generalization. Rather than putting all features into a single app you can offer a bundle of apps each having distinct 1 or 2 features and specific target users. Niche focus and bundling number of apps together offers a winning scenario and it proved effective for so many developers.

Let us have a close look at some of the most important reasons you should consider developing niche apps to build competition.

1. Face much lesser competition

In several app niches there is choking competition all around and for a new developer this becomes overwhelming. For instance, let us take the example of gaming apps. Competition is even stiffer in games. While there close to 70,000 games at the Apple App store alone other smaller and less competitive niches offer less competition with far less number of apps. There are 4,000 apps in the ‘Food & Drink’ niche, while the niches like ‘Finance’, ‘Health and Fitness’ and ‘Medical’ has respectively 6000, 6500 and 8000 apps under their fold. 

2. Less development cost and more revenue

Unless your gaming app becomes a top gun in a quick time hardly ROI garnered by the app will make you happy. When the whole niche is considered as a whole games make more money than any other type of apps but majority of this revenue is garnered only by a handful of top game apps while most others just fail to make a penny. In niches with less number of apps and competition the situation is different to a great extent.

Moreover, from a different point of view it takes lot of money and development time to build a game but investing the same amount of time and money you can develop a bundle of niche apps targeted towards different users. Such a multifaceted approach will actually prove more effective since you always have better scopes of making good money with number of apps facing less competition than a single app facing tremendous competition.

3. More freedom to the app developer and adding value to a new niche

A niche app offers the developer more freedom to incorporate new design approach, feature and target new user. A developer by giving vent to his creative focus and long held idea can develop an app of his choice. If this creative freedom is one aspect then the other important aspect is obviously the scope of value addition to an already undeserved niche market.