5 Awesome Trends in Mobile Strategy to Rock 2016 and Beyond
Whether in business or in personal sphere or at home, mobile devices and apps have brought sea of transformation into the way we live our life, engage in work, entertain ourselves, keep ourselves informed, play our games and engage in learning. Actually, we rely on our mobile device for almost everything.
We have seen the rise and fall of diverse mobile trends in a span of just five years and now majority of businesses no longer look at mobile devices as trendy gadgets or playthings for teens as they previously used to consider them. If one IT aspect a majority of businesses is really serious about, it is nothing but enterprise mobility and mobile integration. From perfecting their marketing for mobile audience to deploying mobile technologies in the emerging context of connected devices and technologies, new trends in mobile strategy continue to keep coming.
Here are our 5 awesome trends in mobile strategy to rock 2016 and beyond.
1. More consumer response to mobile marketing than ever
For years mobile ads did not draw much attention from media savvy marketers who always preferred to run behind prime time slots, prime locations and most visible positions in media and outdoor ads. Moreover, as it was always difficult to measure the ROI for mobile ads, marketers just ignored small screen devices altogether.
Suddenly, for last couple of years the wind began to move in favorable direction for the mobile monetizing. The media ads both in respect of viewing rate, ROI and development of brand loyalty suddenly experienced a steep fall and almost at the same time mobile devices became accountable for majority of online purchases.
In many countries average time spent on mobile devices far exceeds the time spent by people in watching TV or other less popular media like newspaper, theater, etc. Moreover, sensing the unprecedented popularity of mobile apps these channels also groped to make their mobile presence and in this way popular movie channel became a hit movie app and a majority of newspapers and news channels made their mobile presence with mobile apps.
There cannot be a better time for marketers to vociferously grab this opportunity and make of the still untapped potential of mobile ads. Just for some time, we have seen a huge upsurge in mobile ads. Some statistics will only explain the potential of mobile ads over other traditional media ads. The report revealed by Thrive Analytics in 2015 show that 55% of customers preferred to click on mobile ads showing bigger response to such ads than ever before. The statistic also revealed that 53% of customers following clicking on mobile ads made the actual purchase as well.
2. Rule of device mesh or connected devices
The digital mesh which is also referred as device mesh by Gartner is basically founded upon the economics of connected devices and apps. It is a concerted approach comprising devices, services, applications and information. As majority of devices come equipped with interactive capabilities and mobile friendliness allowing mobile apps to make interaction with them, mobile is playing the central role in this pool of connected devices. In the time to come this maze of interconnected devices with the mobile and wearable apps playing the central role will become a bigger reality. Already thanks to car mobility systems we can allow our handheld devices make crucial interactions with a car including performing remote locks, remote shutdown and remote wakeup through mobile app. Enterprise IT company SAP recently came up with their car mobility platform to integrate contextual and localized services like car parking and fuelling.
3. User experience is the trump card
We all know that in every four mobile apps one app is only downloaded once and then dumped by user without garnering any engagement or whatsoever. So is the result of unsatisfactory user experience. As mobile apps continued to mature user expectations are likely to get higher and so, if the user experience fails to deliver the app is very likely to be dumped. Here we mention some of the key UX trends for the time to come.
4. Continuous development and rapid development
Mobile apps never come to a standstill as far as development is considered. To stay viable, relevant and functionally up to the present standard you need to keep updating and upgrading the app. A whopping 87% of businesses either update or release mobile apps in every six months in less time than that. Users also get quickly bored and feel saturated and can drop an app if it fails to keep them entertained. So, continuous development will continue to remain as a force.
As enterprises of all sorts and sizes are increasingly focusing on having their own business - ready apps, there is huge demand of mobile apps and that demand coupled up with continuous updating and upgrading work, calls for wide range of development activities. Naturally, rapid development across diverse target devices and channels will remain as a prominent trend for years to come.
5. Mobile being the center of all tech trends and innovations
Mobile is already at the center of all our actions in present day life. In keeping tune with this all encompassing mobile reality enterprise mobility, cloud, and Internet of Things will make the holy nexus ruling our digital universe. The rapid proliferation of mobile data across all spheres of life also made new horizons like big data analytics possible which will further add value across different sectors and businesses. For example, thanks to mobile sharing and mobile cloud real time collaboration among doctors and patients, teachers and students and among professionals in workplaces can easily happen.
We have seen the rise and fall of diverse mobile trends in a span of just five years and now majority of businesses no longer look at mobile devices as trendy gadgets or playthings for teens as they previously used to consider them. If one IT aspect a majority of businesses is really serious about, it is nothing but enterprise mobility and mobile integration. From perfecting their marketing for mobile audience to deploying mobile technologies in the emerging context of connected devices and technologies, new trends in mobile strategy continue to keep coming.
Here are our 5 awesome trends in mobile strategy to rock 2016 and beyond.
1. More consumer response to mobile marketing than ever
For years mobile ads did not draw much attention from media savvy marketers who always preferred to run behind prime time slots, prime locations and most visible positions in media and outdoor ads. Moreover, as it was always difficult to measure the ROI for mobile ads, marketers just ignored small screen devices altogether.
Suddenly, for last couple of years the wind began to move in favorable direction for the mobile monetizing. The media ads both in respect of viewing rate, ROI and development of brand loyalty suddenly experienced a steep fall and almost at the same time mobile devices became accountable for majority of online purchases.
In many countries average time spent on mobile devices far exceeds the time spent by people in watching TV or other less popular media like newspaper, theater, etc. Moreover, sensing the unprecedented popularity of mobile apps these channels also groped to make their mobile presence and in this way popular movie channel became a hit movie app and a majority of newspapers and news channels made their mobile presence with mobile apps.
There cannot be a better time for marketers to vociferously grab this opportunity and make of the still untapped potential of mobile ads. Just for some time, we have seen a huge upsurge in mobile ads. Some statistics will only explain the potential of mobile ads over other traditional media ads. The report revealed by Thrive Analytics in 2015 show that 55% of customers preferred to click on mobile ads showing bigger response to such ads than ever before. The statistic also revealed that 53% of customers following clicking on mobile ads made the actual purchase as well.
2. Rule of device mesh or connected devices
The digital mesh which is also referred as device mesh by Gartner is basically founded upon the economics of connected devices and apps. It is a concerted approach comprising devices, services, applications and information. As majority of devices come equipped with interactive capabilities and mobile friendliness allowing mobile apps to make interaction with them, mobile is playing the central role in this pool of connected devices. In the time to come this maze of interconnected devices with the mobile and wearable apps playing the central role will become a bigger reality. Already thanks to car mobility systems we can allow our handheld devices make crucial interactions with a car including performing remote locks, remote shutdown and remote wakeup through mobile app. Enterprise IT company SAP recently came up with their car mobility platform to integrate contextual and localized services like car parking and fuelling.
3. User experience is the trump card
We all know that in every four mobile apps one app is only downloaded once and then dumped by user without garnering any engagement or whatsoever. So is the result of unsatisfactory user experience. As mobile apps continued to mature user expectations are likely to get higher and so, if the user experience fails to deliver the app is very likely to be dumped. Here we mention some of the key UX trends for the time to come.
- Focus on key user goals should determine your user experience as users are now mostly having a goal centric approach. Allow users to do the things they want as simply and quickly as possible, that is the essence of a great user experience.
- Mobile experience is increasingly centered on slim, sleek, clutter free design allowing users quickly get to what they want.
- In mobile UX design it has become extremely important to uncover the needful information gradually at steps rather than creating information overload.
- UX design will continue to focus on ease of interaction and input by the users.
- Less typing, more automation for simple tasks and more use of visual information will continue to rule mobile user experience.
- User experience recording and live feedback will continue to rule mobile user experience testing.
4. Continuous development and rapid development
Mobile apps never come to a standstill as far as development is considered. To stay viable, relevant and functionally up to the present standard you need to keep updating and upgrading the app. A whopping 87% of businesses either update or release mobile apps in every six months in less time than that. Users also get quickly bored and feel saturated and can drop an app if it fails to keep them entertained. So, continuous development will continue to remain as a force.
As enterprises of all sorts and sizes are increasingly focusing on having their own business - ready apps, there is huge demand of mobile apps and that demand coupled up with continuous updating and upgrading work, calls for wide range of development activities. Naturally, rapid development across diverse target devices and channels will remain as a prominent trend for years to come.
5. Mobile being the center of all tech trends and innovations
Mobile is already at the center of all our actions in present day life. In keeping tune with this all encompassing mobile reality enterprise mobility, cloud, and Internet of Things will make the holy nexus ruling our digital universe. The rapid proliferation of mobile data across all spheres of life also made new horizons like big data analytics possible which will further add value across different sectors and businesses. For example, thanks to mobile sharing and mobile cloud real time collaboration among doctors and patients, teachers and students and among professionals in workplaces can easily happen.
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