8 Killer Principles for Mobile UX Design
1. Follow the interaction design principles
Do you know that the basic principles of interaction design are valid for any screen size? Actually, for mobile app development interaction design is more important to clear the clutter and focus on the needful. Follow these principles to get best results.
- Objective focus: Your design should be created for the right user persona. So, you need to have solid grasp over particular user goals.
- Usefulness: Your app design should optimize its usefulness.
- Follow convention in designing signifiers: It should not confuse users as where a CTA button would lead or what does it refer to? Any on page link or material should offer at-a-glance understandability.
- Intuitive learning: Your design just in a second should make the user understand how to use it. Using design pattern would make your job easier in this respect.
- Feedback: Feedback is a crucial element of interaction design that let the user know whether a task completed or not. A pop-up window, a small beep sound or an animated effect, there are various ways you can incorporate this element.
2. Know your users
Actually, users are the basis of all your constraints in UX design. Naturally, it is imperative to know your users in depth for designing an objectively focused UI. These are the things to focus on.
- User persona: User personas allow understanding user behavior in details.
- User scenarios: Various scenarios for user personas allow knowing the possibilities of user actions in diverse situations.
- Experience map: Experience map allows understanding various experiences and interactions resulted from a single interaction.
3. App onboarding
Did you ever think how the users feel when onboarding the app for the first time? Well, app onboarding experience is crucial for the UX to ensure engagement and business conversion. Conversion rate optimization for validating UX should focus on onboarding experience before anything else. Onboarding experience is critical because once leaving the app most users will not return. Google now also ensured 15 days money back guarantee for any app purchase and so if you need your buyers to stick to you, you have offered a convincing app onboarding experience. Let us offer some effective tips for a good onboarding.
- You need to make the new users learn quickly about the easy and rewarding way to interact with your app.
- You can guide users through tutorials or popped up text bubbles at various stages.
- For seasoned users also allow skipping such tutorials.
4. Focus on user objectives
This is the single most important guiding aspect for any UX designer. More objectively you address user concerns and the way they like it, better reception and engagement you are likely to ensure through the app. Remember, mobile devices are looked upon with very short-lived concentration and are susceptible to too many distractions.
- Consider what your users will try to accomplish and fulfill by using the app.
- While focusing on the key user goals do not get distracted by allowing design attributes add features that are not needed for the user objectives.
5. Provide features that are absolutely necessary
Do you think a great app should have a load of features? Wrong. An app should always offer features that are absolutely necessary and remove others that are not crucial to the app functioning. Do not let the app suffer from an overload of features.
- Only consider the features you need most and remove all other features.
- Also, avoid using too many form fields to optimize ease of use.
6. Content maps
Great apps invariably have loyal users and a steady flow of business. In most successful apps conversion guides the design and research work. Naturally, a content map and flow chart focused on business conversion are very important.
- Before you actually come to a conclusion on the design, make a prototype understand the user flow from app contents to actionable areas.
- By making a UX outline you can easily obtain a clear picture of the page flows while continuing with sketching prototypes.
7. Little tweak with the flat design
Flat design for years in a row took over the web design worldwide. Well, flat design with its minimal and distraction free look and feel allows really more content focus, beat usability, ease of use and quicker as well as the intuitive interface. But, the even flat design has evolved and began to incorporate gradients and shadows to allow a little punch. So, we have got the Material design. Little tweaks with gradients and shadows can make your flat design more effective.
- For all kinds of visual cues such as buttons, toggles, etc. shadows can add more prominence.
- A flat design with a bit of gradient can add a little visual diversity.
8. Clean design free of clutter
Why most of the successful websites and apps look so simple with so much white space around their contents and visual cues? Well, this clean and visually pleasing design is a crucial element for the success of their UX design. Flashy web pages with design overload or too much clutter with several distracting elements make your layout look cheap and repulsive. Mind these tips mentioned below.
- Allow your contents grabbing attention with white or negative space surrounding it.
- For visually stunning design and storytelling effect to combine together, you can use parallax scrolling, motion design, and full blown images.
- Optimize design further with eye-grabbing and pleasing contrast of colors.
- Use fonts that help reading the content instead of distracting attention.
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