Mobile Game Design and Development: Key Things to Remember in 2017
The mobile gaming market created the biggest explosion ever thanks to Pokemon Go, the immersive augmented reality game from Nintendo. Throughout the better part of 2016, we have seen several new trends taking shape. We have seen adult gaming becoming an attractive force and connected reality of game playing devices making serious contributions to the game development, design, and marketing approaches. Several unexpected and unthought-of heights of gaming have been reached in this year only.
While most of us just didn't have an inkling of the mobile gaming surpassing console gaming, it has become a reality now. But the pace of evolution is so fast and encompassing that there is hardly any time to look back and relish on the state of things with mobile game development. Yes, developers and designers need to remain on their toes to face healthy changes and challenges for mobile games in the time to come. As most of the innovations in gaming market are now primarily targeted towards mobile users, developers and designers cannot afford to miss a single spec of what is happening around.
2017 is knocking at our doors and based on the massive upheavals in the mobile game market in recent times we can predict a lot of new things are supposed to come in the coming year. While predictions will continue, here we are going to introduce a few important aspects that game developers and designers need to focus on.
The future of mobile gaming: bleak or glitz?
As for assessing the changes and challenges in mobile gaming we have to decipher the silent messages imbued in the numbers, statistics and certain trends that surfaced in recent times. First of all, the number of mobile games is increasing at a constant pace making it harder for gamers to discover new games. This rising number is not just a big challenge for the acquisition of players, but also to keep gamers engage and retain them in the app over a period. With thousands of options with every small game niche, you have a huge competition to beat and stay discoverable.
So, what is the bottom line? Well, from the trend of too many and ever increasing numbers of games it is apparent that just producing a quality gaming experience is not just enough. Keeping gamers engaged over a sustained period and monetizing the game are two major focus areas to stay competitive and relevant.
Let community engagement push your game
We all are social beings and give more value to opinions of people we interact with on a personal basis. We seldom take advice from a stranger with a business motive seriously. Do you know 84% of smartphone users like to make a decision based on personal recommendations rather than suggestions from a business entity? So, you need to manoeuvre some ways to suggest gamers about your games through their known people. How can you do that? You can do this through engaging in the community platforms for gamers.
The power of getting close to those through personal recommendations just do not end up with user acquisition. Recently, a Facebook survey on global gaming trends concluded that gamers with a feeling of belongingness are more likely to engage and play the game frequently. How can you help boosting such a sense? Well, again creating a community of like-minded gamers is a great solution to this as well.
In how many ways a player community helps? Well, it allows players are voicing their feedback and opinions. Can there be a better way to address their concerns and keep them engaged? The satisfied and loyal game players are the most famous marketers for your game.
Creating a distinct identity
Does your game instantly create a unique and unmistakable look and feel as soon gamer lands on it? Yes, every great and fruitful game offers a distinct look, feel, and gaming experience. Take Subway Surfers for instance. As soon as you start playing the gold coin gathering little punk chasing over the trains and carriages seems to offer too familiar an environment for the gamers. A funny little figure is chasing after the gold coins and mushrooms in Super Mario we are all familiar with. Creating a distinct identity on design, game features, and flow will make your game stand out.
VR will continue to grow big
Virtual Reality made some significant strides in the recent times. A lot of evolutions have been observed in the VR headsets in the last few months. In 2017, these new VR devices and immersive gaming reality will move further ahead unveiling new fun and interactions for gamers. The connected gaming devices capable of delivering VR experience seamlessly across a variety of interfaces will add more spice to gameplay. In 2017 we can expect a lot of VR games coming up for mobile and connected game playing.
Immersive augmented reality games
Augmented reality games continued to evolve our game experience, and the bombarding mass phenomenon of games like Pokemon Go offers us a bright spectre of where AR gaming is heading for. Thanks to augmented reality immersive gaming experience have been revolutionized and now we enjoy a broader real world interaction with our game playing environment.
The immersive interactive gaming experience will get further push from the wearable devices and interfaces. The gaming shoes are already there to play games with the movement of feet. Similar augmented reality interactions will continue to thrive mobile gaming.
While most of us just didn't have an inkling of the mobile gaming surpassing console gaming, it has become a reality now. But the pace of evolution is so fast and encompassing that there is hardly any time to look back and relish on the state of things with mobile game development. Yes, developers and designers need to remain on their toes to face healthy changes and challenges for mobile games in the time to come. As most of the innovations in gaming market are now primarily targeted towards mobile users, developers and designers cannot afford to miss a single spec of what is happening around.
2017 is knocking at our doors and based on the massive upheavals in the mobile game market in recent times we can predict a lot of new things are supposed to come in the coming year. While predictions will continue, here we are going to introduce a few important aspects that game developers and designers need to focus on.
The future of mobile gaming: bleak or glitz?
As for assessing the changes and challenges in mobile gaming we have to decipher the silent messages imbued in the numbers, statistics and certain trends that surfaced in recent times. First of all, the number of mobile games is increasing at a constant pace making it harder for gamers to discover new games. This rising number is not just a big challenge for the acquisition of players, but also to keep gamers engage and retain them in the app over a period. With thousands of options with every small game niche, you have a huge competition to beat and stay discoverable.
So, what is the bottom line? Well, from the trend of too many and ever increasing numbers of games it is apparent that just producing a quality gaming experience is not just enough. Keeping gamers engaged over a sustained period and monetizing the game are two major focus areas to stay competitive and relevant.
Let community engagement push your game
We all are social beings and give more value to opinions of people we interact with on a personal basis. We seldom take advice from a stranger with a business motive seriously. Do you know 84% of smartphone users like to make a decision based on personal recommendations rather than suggestions from a business entity? So, you need to manoeuvre some ways to suggest gamers about your games through their known people. How can you do that? You can do this through engaging in the community platforms for gamers.
The power of getting close to those through personal recommendations just do not end up with user acquisition. Recently, a Facebook survey on global gaming trends concluded that gamers with a feeling of belongingness are more likely to engage and play the game frequently. How can you help boosting such a sense? Well, again creating a community of like-minded gamers is a great solution to this as well.
In how many ways a player community helps? Well, it allows players are voicing their feedback and opinions. Can there be a better way to address their concerns and keep them engaged? The satisfied and loyal game players are the most famous marketers for your game.
Creating a distinct identity
Does your game instantly create a unique and unmistakable look and feel as soon gamer lands on it? Yes, every great and fruitful game offers a distinct look, feel, and gaming experience. Take Subway Surfers for instance. As soon as you start playing the gold coin gathering little punk chasing over the trains and carriages seems to offer too familiar an environment for the gamers. A funny little figure is chasing after the gold coins and mushrooms in Super Mario we are all familiar with. Creating a distinct identity on design, game features, and flow will make your game stand out.
VR will continue to grow big
Virtual Reality made some significant strides in the recent times. A lot of evolutions have been observed in the VR headsets in the last few months. In 2017, these new VR devices and immersive gaming reality will move further ahead unveiling new fun and interactions for gamers. The connected gaming devices capable of delivering VR experience seamlessly across a variety of interfaces will add more spice to gameplay. In 2017 we can expect a lot of VR games coming up for mobile and connected game playing.
Immersive augmented reality games
Augmented reality games continued to evolve our game experience, and the bombarding mass phenomenon of games like Pokemon Go offers us a bright spectre of where AR gaming is heading for. Thanks to augmented reality immersive gaming experience have been revolutionized and now we enjoy a broader real world interaction with our game playing environment.
The immersive interactive gaming experience will get further push from the wearable devices and interfaces. The gaming shoes are already there to play games with the movement of feet. Similar augmented reality interactions will continue to thrive mobile gaming.
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