MTN Invests in Education Through 21 Days of Y'ello Care

Staff of MTN Nigeria have embarked on social projects aimed at developing communities in which the company operate under its 2015 edition of 21 Days of Y'ello Care. 

The initiative is an annual staff volunteerism scheme, which is implemented simultaneously in all 22 operating countries of the MTN Group. The focus of this year is education, which is a continuation of the previous editions. 

The programme, initiated by MTN Group in 2007, encourages MTN staff in all its 22 operations in Africa, Asia and the Middle East to volunteer their resources, time and skills to help others and the communities they live and work in. 

Themed “Investing in Education for All”, this year’s edition will have staff of  MTN Nigeria engage in a number of activities that will draw attention to the fundamental role of education in the development of the nation and also contribute resources to support conducive learning environment in schools. 

Reiterating MTN Nigeria’s commitment to giving back to communities during the flag-off of the programme in Lagos, Chief Executive Officer, Mr. Michael Ikpoki, described ICT and education as vital tools for social and economic development. 

“Limited access to quality education continues to plague Africa’s growth and development, but the role of digital learning in this era is becoming more compelling. This is because digital learning brings to the table immediate, diverse and customized access to world-class education and beyond that, a multiplicity of opportunities for advancement,” Ikpoki said.

The weeks ahead are filled with various initiatives that will enable MTN staff, through the programme, to continue to contribute in unique ways towards improving education standards in Nigeria. Digital learning facilities in libraries of 12 schools across the six geopolitical zones will be established, there will also be book reading sessions to encourage students to read and acquire knowledge, as well as environmental beautification projects among others. 

The Y’ello Tutor initiative, entails the creation of an Online Learning Hub that will be made accessible to students in primary and secondary schools across the country, providing them access to learning materials, tutorials, examinations practice questions and other educational resources. There is also a Teacher-Empowerment initiative that will see MTN staff engage teachers on the benefit of ICT and its importance in education via the Train-the-Teacher project.

Speaking further on the 21 Days of Y'ello Care initiative, Corporate Services Executive, Mr. Akinwale Goodluck said that the company’s focus on education for the past four years is driven by its commitment to application of digital learning. “Digitally equipped libraries will be established across the country to drive access to digital learning. Access to the Internet and education will position a great number of pupils on the same platform as their peers in more developed countries, helping to ensure that they do not suffer learning disadvantages even though they live in a developing country,” Goodluck added.

Present at the ceremony were the Director, Co-Curriculum, Science and Technology, Lagos State Ministry of Education, Mrs. Muyinat Abimbola, Human Resources Executive, Mrs. Amina Oyagbola, Sales and Distribution Executive, Mr. Tsola Barrow, Chief Marketing Officer Mr. Olubayo Adekanmbi, among other executives of MTN.

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