Mobile Marketing Techniques and Strategies for Business

by Manoj Singh rathore Digital Marketing Head and Founder

Mobile advertisements are proven to be very successful in marketing. If you participate an action on the portion of the user, for example sharing or liking a campaign will become more successful. People use social media more times regular, than any other form of media, and these sites are usually accessed from mobile devices like phones, iPads or tablets. Should you confine your advertisements to a static environment, you are missing out on the potential for making your business mobile.

Businesses are missing out to customers when they don't really just take advantage of mobile marketing techniques. I doubled my customers once I used mobile techniques. I made it known for my customers that they could have 10 should they shared their purchases on social networks such as Instagram, Twitter and Facebook. I knew that the majority of my customers used social networking via their mobile devices and they could participate more people by their networks, rather than if I paid for an advert in a newspaper. Mobile marketing techniques and approaches for business are far cheaper than old fashioned marketing techniques. You might be wondering, "what exactly is mobile marketing?" Below are a few examples.

What is Mobile Marketing?

Mobile marketing is advertising using mobile devices. Types of mobile devices really are:

Mobile Phones





Sorts of Mobile Marketing Techniques:

Consider several of the following methods when building your mobile marketing campaign:

Banners - Once you access a website in your mobile device, there tend to be banner ads on the top or the bottom of the site. It is just a standard banner and you also can click on that banner to direct you to the consumer website.

Text Messages - that can be when a company sends a text message to your mobile phone giving you a discount in a store or an online store. Be aware that despite the fact that this can be used as a method of marketing, a lot of people tend to be mad when they receive a text message when they've not specifically opted to this service. I know that when I get a text message from a company, I have not specifically asked for, then I delete the message without even reading it.

Location Based Advertising - that is achieved utilizing the GPS technology that's inside your mobile device. This really is where an advert or perhaps a special deal will pop up on your mobile device whenever you are in the area where your business is located. That is similar to the manner Apple uses reminders in Siri over the iPhone 5. For example, you can ask Siri to remind one to buy something once you are walking past the shop.

Barcodes - These will be the barcodes that you sometimes see on adverts at bus stops and sometimes even on items themselves. You can scan these barcodes on your own cell phone using an app like ScanLife, which will be available on the iPhone, and you're carried to the website or to a special deal. This may be the favorite method of mobile marketing for me personally because it is proactive on the side of the user. It's the users choice to see the advertisement, instead of being bombarded with messages.

Messages are extremely crucial. If you can't grab your customers attention in a few words onto a mobile device you will not have a new customer.

Mobile Apps: There are many relatively inexpensive techniques to build mobile apps that don't cost more than 100-150 dollars. I recently experimented with purchasing a gig on For 5$ I could never pass up the opportunity to see exactly what this mobile app would appear to be. It turned out for quite a static informational mobile app. It isn't in the market right now because I didn't have the50 it was going to take to customize it together with my brand; or so the 50$ it was going to choose to put it in the market for download. However, that can be an inexpensive way to get your name in the market. You could even make it available for download on your own blog so people would get push notifications whenever you publish a new article to your blog. Experiment with it's your customers pay for your app using a tweet out of sites such as, which will even let you pay using a Facebook post. There is really only 1 solution to know whether it is going to work or not. If it will not work and also your analytics do not reflect any downloads block the campaign and decide to try something different.

Digital Marketing Training in Delhi

Keep a couple things in mind while planning your mobile marketing campaign, especially if you are running a brick and mortar business with 1 location. Advertising to people 500 miles off isn't going to help your business. Make sure that you're marketing locally. On the other hand, if you're an internet business then it isn't important where in the planet your advertising. Your customers can find you via the internet. These are just some simple methods out there in mobile marketing.

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You can always hire a mobile marketing company if your budget allows. This may be the easiest way to accomplish mobile marketing. If you're going to perform it yourself be sure that you plan it. Do your research. Buy a "DIY" mobile marketing book. Unless you may take blindly in the dark at anything which appears good and maybe not end up where you would like to be. Set your goals and work one measure at one time on getting there.

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Also Read on our Blog:-

i) Top Best Institute for Digital Marketing Course in Delhi

ii) Digital Marketing Courses for Students & Professionals

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About Manoj Singh rathore Professional Pro  Digital Marketing Head and Founder

400 connections, 57 recommendations, 2,112 honor points.
Joined APSense since, November 6th, 2012, From New Delhi, India.

Created on Dec 22nd 2017 00:35. Viewed 352 times.


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