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Tracking mobile usability in Webmaster Tools

by Manoj Singh rathore Digital Marketing Head and Founder

Google has added the Mobile Usability feature to its Webmaster tools with an objective of keeping users informed on issues that mobile users may see across their websites.

What exactly does this new feature do?

The Mobile Usability feature shows issues it has identified across a user's website, with all the infographics such that a user can see the progress that he has made. Learn more about webmaster tools by joining the digital marketing institute in Delhi from Techstack. Users can easily read and use a mobile-friendly smartphone simply by scrolling down and up.

Users should go to the Webmaster Tools and consider how they would like to solve such issues; more information regarding how to create a great mobile-friendly website can be found on Google's Web.

We become more and more demanding, if not capricious. The apps we use must be perfect, otherwise, we can always leave elsewhere and find a much better app. We do not tolerate dragging load time. This perfection and your eventual business goals, cannot be reached without high usability of the product.

Usability directly affects the success of every app. Here are its common components:

• Efficiency, or the degree of expanding users' resources in relation to the achieved effectiveness;

• Physical, cognitive, and emotional satisfaction received by users during interaction with the app.

Time Spent By Users In The App

Some apps usually don’t even take a second than a minute at a time, some apps take several minutes, while passionate gamers can be occupied with games of favorite genres or, say, kids with educational apps for a longer period of time.

Number Of Uninstalls Over A Time Period

People may uninstall your apps for many reasons. However, the most obvious is that they found it inconvenient in some way, and it has a lot to do with bad usability. Tracking downloads areessential, butit's uninstalled that point more precisely at something incorrect with theuser experience.

Conversion Rates

Well-built, consistent usability is a warrant for getting good conversion rates. It's the way of directing and persuading your users to perform the necessary actions. The task of your UX/UI designer is to indicate eye-catching calls to action and place them correctly within the context of usage.

Those Precious Negative Reviews

They usually start coming with beta testing - the standard way of starting to gather reviews as for usability of your software. Negative reviews help you see which functions require improvements as for usability - there's hardly anything to add here.

As for tools to help you track all of these stats, there are plenty of options, including Flurry Analytics,AppsFlyer, Google Analytics, Appsee,and others. They offer a wide assortment of metrics to consider.

See whether your users are happy with the app; see whether it's easy for them to use it; see whether they've developed a need for it; see whether they'd recommend it to friends. Provide these people with special questionnaires to answer everything you need to know.

There is no device to tell you the usability level of your interface, but you can track certain factors that affect it.


About Manoj Singh rathore Committed   Digital Marketing Head and Founder

226 connections, 56 recommendations, 1,496 honor points.
Joined APSense since, November 6th, 2012, From New Delhi, India.

Created on Sep 28th 2017 02:18. Viewed 759 times.

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