Best Mobile App marketing strategies

by RAJ KAMAL Technology, Travel,Health & Medical

Marketing your mobile app isn’t an easy job. There are total lakhs of apps available both in App store and play store and among them, thousands pertaining to your field. Only those apps that are unique and adopt out of the box marketing strategies become successful. Thus, in this blog, we will be discussing those innovative marketing strategies to make your mobile app popular among the masses.

Do competitor analysis

First things first. Do a detailed competitor analysis. Analyze what features your competitors are offering, what are the designs and layouts of their apps, what type of content they are uploading, on what platforms they are marketing, etc. This will give you an idea of how stern the competition is in the market and accordingly help you devise your strategy. In a nutshell, you need to observe what different your competitors are doing, and how you can also come up with a different idea.

Focus on your target audience

An effort without a target is like an engine without oil. Your mobile app marketing strategy won’t be any beneficial unless you identify and focus on your target audience. As it is rightly said that it isn’t about working hard, it’s about working smart. You need to smartly understand the mood of your audience. Understand what they are exactly looking for. You can also consider getting done a third party survey on a different set of questions to get an accurate public opinion.

Make a custom mobile app

A custom mobile app helps you establish a brand image and is completely based on the needs of your business. With various mobile app designing software programs available in the market, making a mobile app has become quite easy. It’s just about having basic technical knowledge and designing skills. Some mobile app developing companies also offer direct technical support from designing to hosting the mobile app, everything based on your needs and requirements.

Make a landing page

Making a landing page is a good way to promote your app. As the landing pages have less number of links and content, they tend to enhance the conversation rate. They also increase the SEO ranking of the hyperlinked page of your website or mobile app. If you are making a landing page for your mobile app, try to keep the overall content and different design elements of the page minimal. It is also advisable to add the screenshots of your Mobile app to make the landing page visually interesting.

Make your mobile app interactive

It is a fact that reading long paragraphs that look like a cluster is always boring. The similar logic goes for the mobile app. No matter how interesting your products, services and over-all features of the mobile app may be, but if they are not interactive and presented well, all your efforts will be wasted. Thus, wherever possible, the information should be presented in a pictorial format using different icons, vectors, videos, and GIFs. Such elements can easily be added with many digital publishing solutions( mag+ software) available on the internet.

Promote through blogging

Blogging is another good way to promote your mobile app. Most of the interesting blogs which you read online are written to indirectly promote a product or service through affiliate links and make money. This marketing through blogging is done by incorporating keywords in the blog that are searched most on Google through Google Key Words Planner. Those keywords are then hyperlinked with a particular page of your website or your mobile apps download link. The logic goes simple, a well-written compelling blog adds an element of credibility to your product or service.

Promote through social media

Frankly speaking, in present times social media offers infinite opportunities to promote your website or mobile app. From advertising to Social Media Optimization (SMO) and direct messaging, one can incorporate any method for the marketing of the website or mobile app. It is also one of the most cost-effective methods as any person can make his/her account on social media without paying a single penny.