Key steps to convert Your Social Media Followers into Qualified Leads

by Rajesh Gupta Content Writer

Getting leads using social media platforms is indeed hard.

We all post on social media every day. But have you considered turning our posts that will drive leads?

Turning our social media followers into our long term customers is fixing a few roadblocks we have put in place. Once you find what's going hard, you can reverse engineer your lead conversion cycle.

Here are 3 tips to improve social media conversions by changing into subscribers, clicks, and sales.

1. Inspect your networks

If you are already using social media platforms to promote your brand and provide content, you are already in the game. You already know where your particular audience is and what networks they are using the most. Some brands work better on Facebook, some on twitter and some perform well on Instagram.

In the best marketing practices, manpower and resources allow as many social platforms as possible, with a focus on those that produce better results. As a brand we find the best mixture of platforms to be used for your social media marketing and work with a crafted strategy.

Finding the right platform would be the first easy and smart strategy. After we find the right platform for your brand, we then decide how much time and resources are to be allocated to every task. The tasks could be anything from research, content curation, creation, designing, scheduling, and posting, etc.

It is necessary to understand that “selling” or creating lead generation might not essentially be best suited to the actual platforms that your brand uses most often. Typically followers won’t be compelled to convert via Facebook but are from Twitter.

Here, you need to verify where your audience is most likely moving from likes to leads and cross-index the list with your active social media platforms. This will give you an idea about the top social media platforms performing for your sales cycle.

2. Remember, social media leads are SOFT

Social media leads are soft. It is necessary to remember this forever. Especially when you are establishing a plan to help turn those likes into hard leads. The difference is important in order to properly manage and customize the nurturing stream. More to this, getting from one lead type to the other needs different strategies.

Social media followers don't want to just buy your products directly. They won't ever show that direct intent to purchase. They come here to like others' post, write something about their lives, upload their photos and enjoy the videos and other entertainment. It's your job to provide stories, jokes, emotional content and then avail them an opportunity to buy their favourite products.

3. Nurture everyone in a different way

Hard leads sometimes indicate potential interest in a client-brand relation, and are generally comforted with offers like free trials, free consultations, estimates or informative webinars. For every brand, these offers are only feasible when labelling a lead as an honest potential client or consumer.

Whereas, contacting somebody about providing a demo or consultation when they just liked your Facebook post can be thought of as too much ahead time and an enormous waste of time. Unless you convert your social followers i.e. soft leads into hard leads.

Clearly, many of those likes and/or followers will not be leads at all, thus you do not need to expend resources making an attempt to “convert” leads that have zero interest in ever changing into a client. However, using lower commitment offer techniques via social media, you'll funnel these soft leads into your hard lead nurturing stream.

Free whitepapers or articles, special downloads or more information is samples of soft lead offers. By making this stuff available on social media, you may be ready to determine which followers will become soft leads, and so hopefully which might become hard leads. Just

Just remember that free offers should still be downloadable and tracked so that you can capture the social follower’s information to reconnect with them. Here comes the tracking part. This is particularly necessary for platforms which don't necessarily utilize or show the follower’s real name, like Twitter.

Aside from nurturing these soft leads, social media campaigns should be designed in such how that you are perpetually convincing all of these potential leads that they will trust and believe your brand. Although they are not potential customers, when followers believe the brand and are impressed with your company and concepts, they will doubtless generate leads.

To convert social media users into quality leads, you will need strong expertise, an agency or a robust social media marketing strategy.

Interested in getting more leads for your brand through social media platforms? Meet us at SocialChamps, a social media marketing agency in Pune, India providing strong social media consulting and execution for over 200 brands till now. Our clients’ brands range from startups to fortune 500 listed companies.

Contact us today and get a free consultation on your social media marketing strategy.

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About Rajesh Gupta Freshman   Content Writer

9 connections, 0 recommendations, 37 honor points.
Joined APSense since, May 28th, 2019, From Delhi, India.

Created on May 28th 2019 06:57. Viewed 431 times.


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