Introduction to Public Relations

by Shailendra Kadulkar Web Development & SEO

Public relation is a well-organized procedure handling conversation among an organization, clients, public, or components, which can comprise:

• Employees

• Customers

• Vendors

• Neighbors

• Influencers

• Stockholders

• Government officials, etc.

It is an advertising strategy employed to educate & make the public familiar with its operational and functional performances.

Corporate communications: Corporate communication is a way to build companies long term positive image through writing articles or digital media; it does help big corporate firms and even starts ups to sustain a brand identity.

Timing and the channel of communication plays a crucial role in it, PR agencies conduct the surveys and based on the collected data they make strategies accordingly.

There are a lot of PR agency firms in India which are working alongside corporate firms.

Visibility Management: Visibility management is a part of the information management system which provides you the accurate data so you can take the right decisions to increase the bottom line profit and to avoid the unnecessary company expenses, it plays a significant role to get an inside view.

Media Relations: Media relations are a way to convey companies’ mission and policies to the public positively and credibly.

It’s a mutually beneficial relationship between the company and the people responsible for producing the news in the mass media.

Media outlets ensure the level of coverage that combines relations with the journalist; in simple terms, you can say that it all depends on the strategy to promote your business through media and there are top PR agencies in India which can help you out to choose the right approach for your business.

Crisis Management and public affairs: It's a very crucial function in the organization which helps to respond effectively at the time when the company goes through the crisis.

There are several PR agencies all across India and especially in Pune which provide fundamental training of crisis management to top officials of the company, so they are well equipped at the time of crisis to respond to questions of stakeholders.

Research and Media monitoring: Big corporate firms can spend a hefty amount of money on research and monitoring, but for small firms and start-ups, it's quite impossible.

But thanks to the PR agencies out there which can research on behalf of the company to facilitate them to create a new strategy for their upcoming product.

It can also prevent the company from a huge loss, and it increases the success ratio of the product as well.

Online Reputation Management: Online reputation management is a way of communication technique which helps to influence the people's opinion about the company and creates a positive image.

Generally, it helps to intensify the company's image in the online community through social media, etc.

There are ample of media agencies in Pune which can effectively draw the strategy to improve the companies’ image.

Internal communication: Internal communication ensures the sharing of information within the organization for business purposes.

Communication gap among the company officials can lead to a severe loss for the company so it should be a critical aspect of the company’s strategy.

Branding company: Branding company plays a significant role to Create and manage the company's branding strategies and to improve brand value, including advertising and all kinds of promotions.