How Voice Search Will Change Digital Marketing in upcoming year ( 2021 ) - For the better

The Dynamics of Digital marketing have taken a mind-blowing turn. Which is totally changed as used to be door  to  door marketing is now done screen  to screen and  these days they are working to boost up  search  options by voice and updating versions of digital marketing . From small scale industries to large enterprises, everyone needs an accurate digital marketing strategy for which connecting to a digital marketing agency is the best solution.

Digital marketing agencies shoulder all the responsibility of promotion via using differ digital channels and technologies. Digital marketing is the most effective way to market a business today, and plan your steps for the future in a way to voice search options. These agencies work for their clients by taking advantage of the latest upgrade technology  and expanding their reach on a global platform.

Digital marketing is changing its ways on a daily basis and more people are now searching for information online. It's now time for pursuit to optimize their interfaces / platforms / and web page to sustain with the evolving outlook of voice search.

Search Engine Optimization (SEO)

Search engine optimization (SEO) is a technique to optimize any webpage's content with  technical settings to increase the reach of your website. It is done so that your pages appear at the top of search engines for better keyword reach. Importantly, its goal is to appeal to all the visitors of your website when they are searching for any product or services or any other related information. Search engine optimization technique is considered best as a set of these best practices can be used for good digital marketing. It reflects the requirement of a well constructed and easy to use website which is valuable and must be engaging for the validity of other web pages also.

A digital marketing company is worthless without the technique of SEO. SEO is at the top of our services list whereby we punch the right keywords to make a website rank higher on a search engine. An effective SEO brings in prospective customers by raising traffic on web pages.

Instead of using short keywords for your SEO strategy, you may make use of long tag keywords and direct answers of most common questions from users. It is high time to start paying attention to how our consumers are talking. Brands and businesses need to take into account the pitch /word choice / and phrase used in voice search in this voice search revolution. We can evaluate content keywords to adapt voice searches that will help your website to rank higher on every search engine and earn featured snippets also.  
 

History of Voice Search

Voice search option was launched by Google in 2010, after being developed in Google Labs. Its initial functionality was somehow more complicated in older times than it is done today.  You may set up all the services by calling out every phone number from your contact list, after which you were prompted to say your keywords. Search outcomes would then appear on a blank web page. The Voice Search option has since become a lot more streamlined. Today, it is compatible with most applications and products and is increasingly sensitive to the nuances of pitch, pronunciation and accent. It is now a central part of the Google experience and is rapidly growing in popularity.

In recent years, voice search has been dominating the search landscape. It has become a convenience to many, allowing everyday users to speak into their devices instead of typing keywords into a search query to get answers. According to PwC, 65% of 25-49-year-olds speak to their voice-enabled devices at least once per day. Speech recognition in our devices has also become extremely complex and precise. Although voice search has been around for some time and is not a completely brand new concept, we’ve experienced a technological breakthrough in recent years with the introduction of voice assistants such as Amazon’s Alexa, Google Assistant, and Siri.

Voice Search Usage Statistics

Mobile users are much quicker to adopt Voice Search - up to three times more likely, in fact. Currently, around 31% of the world’s mobile users make use of Voice Search more than once a week. The majority of Voice Search users - just over half - are below the age of 18.

Voice Search Growth

It is estimated that around half of all the searches done on Google are done via Voice. The increasing adoption of this search option is partly down to the fact that Voice Searches are increasing in accuracy; according to Google, their Voice Searches are 95% accurate.

Resources on the Devices and Platforms that Use Voice Control/Voice Search

Each tech company has developed its own Voice Search platforms and devices. Let’s take a look at each one of these resources and how they work.

Siri

Siri is Apple’s voice-enabled assistant, available on all the company’s devices. It is an extremely useful tool - one that many users may not use to its fullest extent. Through voice-activated commands, it can search for all kinds of information, send messages, set reminders and appointments and more. Siri is designed to prompt you to rephrase and narrow your searches if it doesn’t understand your query.

Google

Google Home is the search giant’s addition to the smart speaker market. It runs with Google’s voice-activated helper. It is operated via the “Hey Google” or “OK Google” wake words you are apparently familiar with from your mobile devices.

Alexa

Alexa is Amazon’s equivalent to Siri and Google Home. It is the voice-activated assistant you will find on Amazon’s smart speaker, the Echo. The Amazon Echo has quite a deep and wide range of features and capabilities, from playing local radio stations to making calls to people on your contact list. It allows you to control your TV/AV system with your voice, and much more.

Cortana

Microsoft entered the Voice Search/ Voice Assistant market relatively late, introducing Cortana in 2014. Cortana has a sophisticated algorithm that enables it to learn your habits and preferences as you use it. As well as offering web searches, it can also arrange your daily activities for you. It is available on all Microsoft phones.

Voice Search Will Grow the Mobile-Friendly Environment

People are no longer only searching on their desktops. Hands-free capabilities that come along with mobile devices encourage users who are always on the go to utilize voice search. Whether you’re cooking or driving, voice search and mobile go hand in hand as a convenient tool for consumers’ everyday life.

With users always on the go, voice search is only going to continue to dominate the mobile environment.

Brands and businesses need to ensure that their web page and content are optimized for mobile. It’s time to adopt a mobile-first mindset. Set your business up for success and stay ahead of the game. Around 70% of consumers are more likely to purchase from a business with a mobile-friendly website. From a marketer’s standpoint, it is your responsibility to make sure that your business’ interfaces, web page, and platforms are all optimized for mobile.

Key considerations to become more mobile-friendly:

Improve your web pages’ loading times
Incorporate vertical content and use a larger text

Redesign pop-ups for mobile devices
Resize buttons and CTAs (Call to Actions) for mobile

Make information easier for people to find

It’s time to think with a mobile-first mindset if you want to set yourself up for success in this changing landscape. Work with your teams to develop mobile-friendly interfaces to stay ahead of the game.

Conclusion

Keep in mind the key considerations in today’s evolving search landscape. Optimizing your content for voice search is definitely one of the content marketing ideas to try in 2021. Seek out voice search optimization services and solutions and work to build out an effective voice search strategy that will help build your brand in the long term.

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Created on Jul 29th 2021 00:31. Viewed 445 times.

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