CHECK OUT THE BEST TOOLS FOR DIGITAL MARKETING 2021

by Barrownz Group SEO Company- Web Designing, SEO, SMO Company

For quick success a digital marketing company must take assistance of digital tools. Online marketing tools are the best way to understand how to make your company work effectively. Digital marketing tools act like a guide as well as very important tools to keep your business in check and for growth. With the help of digital marketing tools, you can reach out to a larger audience. These tools help you to understand consumer behaviour and target a more relevant audience. Digital marketing tools are important in context to conducting global marketing and building brand loyalty too.

THE BEST DIGITAL MARKETING TOOLS FOR 2021

SEMrush

Nearly every digital marketing company use the tool, SEMrush. If you’re serious about improving your SEO strategy, then SEMrush is a good tool. SEMrush is the number one digital marketing tool. This tool is helpful in assisting keyword research, position tracking, and identifying backlink opportunities. SEMrush can be used to perform a comprehensive technical SEO audit. The latest update feature of SEMrush contains enhanced content marketing, advertising, and social media tools as well.

You get free and paid subscriptions in SEMrush.

HubSpot

HubSpot is an essential tool for today’s digital marketing company. HubSpot helps in execution of a seamless inbound marketing strategy. HubSpot can be used as CRM and CMS. It can also be used for email marketing, blogging, social media and to build landing pages. HubSpot helps you to review important KPIs via its new and improved analytics tools. HubSpot academy even offers a large collection of free certification courses. These courses teach you useful information for enhancing your marketing strategy.

Moz

Moz is the next best tool for a digital marketing company. Moz offers a great selection of both free and paid SEO tools. The digital marketing tool, Moz helps you to easily perform site audits, and keyword research. It also helps to monitor your search engine rankings. Experts say that using the MozBar Chrome plugin is beneficial. It offers instant metrics while viewing any page or SERP.

Google Analytics

Google Analytics is a definite choice for a digital marketing company. It may seem a little advanced in the beginning but once you use it to its full capabilities it will be helpful. You will receive a lot of insight into how your users are engaging with your site. You can also explore Google analytics academy if you’re looking to increase your understanding of Google Analytics. Herein you will get a collection of free courses. It will help you learn everything there is to know about the Google analytics platform so you can use it to its full potential.

Canva

Canva is a great tool for a digital marketing company. It helps in the creation of professional-looking graphics. Canva should be used for enhancing the matter your design experience. This tool creates social images, CTA buttons, and infographics for free. Canva offers a large selection of templates, clip art, and fonts. It helps to customize your project. Canva is the perfect tool for someone who does not have access to more advanced design platforms like Photoshop or InDesign.

Screaming Frog SEO

Screaming Frog SEO is an easy-to-use SEO crawling tool. The screaming Frog SEO tool offers important SEO-related information about your site. You can download this information and keep on file for reference. Screaming Frog covers various things such as basic ON-page SEO elements, the more high-level insights like HTML, CSS, and Javascript.

An online marketing company can use Screaming Frog to help identify any site errors that may be impacting SEO. You can link the Screaming Frog SEO tool with others like Moz or Google Analytics for even more information.

Frase

Frase is a digital marketing tool used for content optimization. This tool uses artificial intelligence to provide advanced content insights. The tool, Frase helps to boost your search visibility and your web traffic. Frase is helpful in optimizing your existing content. It helps you to write new and improved content. Content research takes hours. The tool Frase offers an intelligent outline for almost every topic across the web. Frase offers a list of related topics, headers, FAQs, statistics, recent news, and interesting facts in seconds. These information pieces can be used to quickly build a powerful piece of content. Frase is a paid tool, but you can go for free trial.

BuzzSumo

BuzzSumo is a research and monitoring tool. It can help a digital marketing company to identify trends around specific topics. BuzzSumo is helpful in generating blog or social media ideas. It creates a high-performing content. BuzzSumo monitors your brand’s performance, and identifies influencers.

Structured Data Testing Tool

The structured data testing tool is good if you are leveraging structured data on your website. The Structured Data Testing Tool is a necessary online marketing tool these days. It is a free Chrome extension that tests the structured data on any webpage with the click of a button. Using the structured data testing tool is helpful to ensure that your pages are properly marked. It helps you to gain some insight into the types of schema your competitors are using.

Detailed SEO Extension

A digital marketing tool must use the detailed SEO extension tool. It is helpful if you are looking for quick SEO insights on any webpage. The Detailed SEO Extension is a free chrome extension. It generates important SEO data in seconds. You just have to uncover any page’s title tags, meta descriptions, schema, and internal links to ensure that your pages are optimized correctly.

Facebook Ads Manager

Facebook Ads Manager is a common digital marketing tool. It allows you to run ads on both the popular social media platforms, namely Facebook and Instagram. You can run ads via these tools in the Stories section, in the videos, post section, etc. The tool of this cost is free, kind of like Google Ads. It helps you runs advertisements on a bidding system.

Wordstream

WordStream Advisor is a great tool developed by WordStream Inc. It allows marketers to manage their Google Ads, Bing Ads and Facebook Ad Campaigns from a single dashboard. The aim is to simplify ad creation and ad campaign management. Herein the services offered are keyword tracking, pay-per-click monitoring and measuring page performance. Some of the features of the tool, Wordstream are free. However, with a certain fee, you can make use of customized service with an account manager assigned to your company.

Google ads is the best option if your target audience is social-media savvy. The Facebook Ads Manager is a must-have. It brings the best results. Using web analytics helps to gather data that would help analyze your website performance.