WHY AND HOW DOES INFOGRAPHIC MARKETING BOOST YOUR BUSINESS’ PROFIT?

Believe it or not, audio- visual does add to the glam quotient. Visuals give a wow- effect to your content, and instantly grab the attention of the reader. Images, videos, GIFs are all a part of optics in the niche of digital marketing. Images, are formally termed as ‘infographics’ and this article shall enlighten you about the best infographic ideas for your business.

THE RISE OF INFOGRAPHIC MARKETING STRATEGY

The better marketing strategy you have, the higher your profit will be. Your business must have an out of the box marketing strategy to invite more traffic, and the best way to do so is reach out to a good digital marketing agency. A digital agency conducts all sorts of marketing task, including infographics. 

To define, infographic is a visual synonym of a written content. It is popular amongst digital marketing and content writing. Including infographic in the blog posts will make the content much easier to grasp for the reader.

A good digital marketing agency will tell you that infographic summarizes the bulk of the blog content into nutshell, stackable pieces. A pleasantly designed infographic, when incorporated strategically in content becomes attractive and is shared often. 

These days all content marketing strategies employ infographics because of the realization that visual strategies work effectively. Infographics send a visual data to your mind that can be retained longer. Content in an infographic is memorable and survives the test of time. 

As concluded by what digital marketing agency, infographic marketing is the implementation of infographics to improve lead generation and brand awareness in the online arena.

 

 

HOW TO EMPLOY INFOGRAPHIC IN YOUR MARKETING STRATEGY

Infographics are a crucial part of the marketing ladder. They can be shared inside content, on social media as well as in other digital marketing outlets. Infographic marketing is versatile. Below is a list of all the methods by which a digital marketing agency incorporates infographics in its strategy:

 

As a Technical Information Guide

The most basic use of an infographic is offering technical information. It works as a guide to offer precise, categorised information. An infographic allows you to share all sorts of information even if it is highly-technical information which is difficult to communicate through other media. An infographic lets you use graphs, pie charts, and other visual elements, that results in a technical guide.

You can also turn your product catalogue more interesting through infographic. Images helps to cut down on many customer service calls and customer requests, since visual information is easily comprehensible. Infographic helps to eliminate a lot of confusion for complex products.

Infographics as a “standalone” asset

Often a digital marketing agency uses infographics as the sole marketing rather than making it a part of a marketing strategy. Infographics has turned out to be a valuable asset that you can use in a variety of platforms and contexts. It is seen as a standalone asset which can be shared on social media as well.

Video infographic

Video infographic is a very appealing way used by a digital marketing agency. It can be used as a part of the integrated media approach to create a video infographic, that is, images compiled in the form of a video.

Video infographics help people to attract other customers or viewers who might not otherwise see your infographic in the static form. They can download the image and save it to their hard drive or repost and share. The best part of a video infographic is that it can reach people who are looking for videos, too because a lot of people prefer the motion graphics or video form of the infographic so that they can see it in action.

As a Lead Magnet

Another way in which a digital marketing agency uses infographic is to create a lead magnet. It is defined as something that attracts new leads and generates interest in your brand or website. Infographics is a powerful medium to attract attention of the people whom you want to attract to your online properties.

The best trick is to place the infographic in the center of your page. It will help you to focus their attention on your message that you want to bring into notice. Or else you can also create an entirely new page on your website that is dedicated to the infographic.

As a Social Media Share Item

Social media is the fastest platform to invite traffic. Infographics on social media can earn you a lot of customers. By creating a sharable content you can invite more people. You may also invite more views and shares by creating fascinating content that includes pets, children, or comical approaches to things. Entertainment gets to people even if it is helpful information. Take social media as an opportunity to increase traffic and awareness to your brand by putting in facts and deals in your infographics. Make your infographic content emotionally appeal the audience.

Brainstorming for Success

The central rule of a digital marketing agency is to plan for success. It occurs during the initial “brainstorming phase” of your infographic. To create a brainstorming infographic you should be aware of it’s four types:

Static infographics

Social media infographics

Video infographics

 

PowerPoint Infographics

 

These four types of infographics add value to your digital marketing strategy. They work as digital assets and contribute to your plan differently. Static infographics, to start with, are graphics that can be placed on your websites, blogs, or social media. Social media infographics, as the name suggests, are specially formatted to meet the requirements of social media outlets. Video infographics, on the other hand, are videos used to capture your infographic data, and employ the use of motion graphics and fonts. Next, a PowerPoint infographic focuses on presentation to a moderate-sized audience, and they can be saved as a .ppt file. It makes a storable data type for later distribution and use.

While forming your strategy, think which type of infographic will help you to promote your ideas and your brand. Also, consider alternating between different ones every now and then so as to get the most benefit out of your ad strategy and digital marketing plans.

Begin with the end in mind

Lastly, think of the end result before forming your infographic strategy. Whether you do it yourself or hire a digital marketing agency first think of the result. Decide where you want to place your infographic once you have finished creating it. Remain versatile and flexible when it comes to infographic marketing and consider all of the possibilities.

All the experts say that it is appropriate to begin with the end in your mind before you create your digital assets.