How to Track SEO Performance with KPIs - Helpful Tipsby Sanjana Singh Internet Marketing Expert
Imagine having a website that is designed well and has the most optimum content marketing tools behind it. It could take innumerable hours and efforts to get a website that attracts the right target audience. Since most businesses aim at having the best website that attracts more traffic, there is heavy demand for SEO strategies, especially SEO services in India from one of the most reputed service providers. Does this mean success? Is SEO performance measurable?
The answer to measuring SEO performance is setting of KPIs and evaluating them against the target from time to time.
Here are some of the most important KPI tips that can help you with the same.
- Keyword Ranking Status
Search engines provide rankings based on keyword searches and every business must measure its keyword ranking from time to time. While it could be a dream to get to the number one position, periodic KPI checks can help you measure your business’ SEO performance in this regard. You must aim for higher ranking for the business, especially when it comes to keywords that drive higher volumes. Keywords act as the starting point for gaining traffic, leads and thereby higher sales.
- Lead Conversion
With the help of keywords, you may be successful in generating more traffic on your website. But, what you do with these leads is what matters most when it comes to business success. Every lead must be focused upon to ensure that it gets converted to sales. Measurement of success in lead conversion can be done with the help of KPIs, which focus upon analysis such as gender segregation of leads, the page that drives leads, mobile or computer leads etc. For better insights, you could also check on the stages where these leads tend to drop off and whether any variations could be made to ensure that they reach the stage of conversion.
- Bounce Rate
You may have many visitors on your webpage, but does this mean business success? Not until you have keenly observed the bounce rate that takes place for these leads or visitors. It indicates the number of visitors who visit your site but immediately leave without making any purchases. While your business may enjoy high search rankings but with a higher bounce rate, it may not be going anywhere in terms of overall SEO performance. When you know the root cause, you can consider hiring an SEO agency in Delhi, which is known to provide end-to-end SEO solutions to businesses for long-term success.
- Measuring Session Duration
The time spent by a visitor on your business website matters the most and depends heavily on the content quality. The better the content and design, the higher the chances of a long time spent on the website. This KPI could help in measuring user preferences, likes and dislikes.
Each of these KPIs must be measured on a regular basis against actual results to gauge the SEO performance graph. Some of the search engine analytics could also prove to be helpful in designing and implementing these KPIs. It is an ideal solution to opt for SEO services in Hyderabad from the best in the industry to ensure that SEO performance is not comprised at any point.
Created on May 17th 2020 23:53. Viewed 306 times.