How to Track SEO Performance with KPIs - Helpful Tips
by Sanjana Singh Internet Marketing ExpertImagine
having a website that is designed well and has the most optimum content
marketing tools behind it. It could take innumerable hours and efforts to get a
website that attracts the right target audience. Since most businesses aim at
having the best website that attracts more traffic, there is heavy demand for
SEO strategies, especially SEO services in India from one of the most reputed service providers. Does this mean success? Is SEO
performance measurable?
The answer to measuring SEO performance is setting of KPIs and evaluating them against the target from time to time.
Here are some of the most important KPI
tips that can help you with the same.
- Keyword Ranking Status
Search
engines provide rankings based on keyword searches and every business must
measure its keyword ranking from time to time. While it could be a dream to get
to the number one position, periodic KPI checks can help you measure your
business’ SEO performance in this regard. You must aim for higher ranking for
the business, especially when it comes to keywords that drive higher volumes.
Keywords act as the starting point for gaining traffic, leads and thereby
higher sales.
- Lead Conversion
With
the help of keywords, you may be successful in generating more traffic on your
website. But, what you do with these leads is what matters most when it comes
to business success. Every lead must be focused upon to ensure that it gets
converted to sales. Measurement of success in lead conversion can be done with
the help of KPIs, which focus upon analysis such as gender segregation of
leads, the page that drives leads, mobile or computer leads etc. For better
insights, you could also check on the stages where these leads tend to drop off
and whether any variations could be made to ensure that they reach the stage of
conversion.
- Bounce Rate
You
may have many visitors on your webpage, but does this mean business success?
Not until you have keenly observed the bounce rate that takes place for these
leads or visitors. It indicates the number of visitors who visit your site but
immediately leave without making any purchases. While your business may enjoy
high search rankings but with a higher bounce rate, it may not be going
anywhere in terms of overall SEO performance. When you know the root cause, you
can consider hiring an SEO agency in Delhi,
which is known to provide end-to-end SEO solutions to businesses for long-term
success.
- Measuring Session Duration
The time spent by a
visitor on your business website matters the most and depends heavily on the
content quality. The better the content and design, the higher the chances of a
long time spent on the website. This KPI could help in measuring user
preferences, likes and dislikes.
Each of these KPIs must be
measured on a regular basis against actual results to gauge the SEO performance
graph. Some of the search engine analytics could also prove to be helpful in
designing and implementing these KPIs. It is an ideal solution to opt for SEO
services in Hyderabad from the best in the industry to ensure that SEO
performance is not comprised at any point.
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Created on May 17th 2020 23:53. Viewed 887 times.