4 SEO Trends That Will Influence Your Keyword Ranking in 2019
by Sanjana Singh Internet Marketing Expert
Today, the internet is the go-to option for all kinds of goods and services. Hence, to thrive in this virtual world, many SEO Services that help the companies to maintain their online presence have come up in India. The best SEO companies believe in keeping up with the user trends and their online browsing habits so that they can align themselves accordingly. Another important aspect of SEO is the keyword ranking, which is taken care of during the web design company to make sure that the website appears on top of the list in various search engines. If you are a website designer at an SEO services company in India and intend to remain on top of your game in 2019, then here are a few SEO trends that will influence your keyword ranking.
Tools to improve SEO using machine learning and other AI techniques are increasingly becoming popular. Search engines like Google already use intelligent bots like the RankBrain system, which help them analyze and understand user intent and trends and return more relevant search results. This year, AI will play a huge part in being the best for SEO Services.
With smartphone users reaching almost 3 billion, one can say that mobile is the new laptop. Mobile phones are used for each and everything today, including browsing and shopping. Hence, making a website mobile-friendly has turned into an essential aspect. To ensure that your ranking doesn’t slip down a couple of places, the website should be optimised for mobile platforms.
Quality and Crisp Content
With competition being at its peak this season, only informative and genuine content on the web will stand out. The users today like to be informed and are very attracted to interesting and good quality content. So, make your website deliver top quality content. Also, another trend is ‘Snippets’, small pieces of featured information that will act as answers to particular queries.
A featured snippet is a Google answer for a user search query that displays on the top of the results page. This allows users to improve conversions and organic traffic to their websites. Featured snippets contain the information of the answer for a user search query on the search results page.
Gone are the days when you had to type in long search words. Voice searches are becoming a trend with home-assisting devices like Amazon’s Alexa and Google Home. Hence, make sure your keywords are aligned with voice searches to be on top of the ranking list.
To summarise, 2019 will be a year of high-quality content and enriched user experience online. With competition like never before, SEO Company, with the backing of advanced digital marketing methods and tools, are likely to find the top spot. The above list of predicted changes will definitely help potential web designers to make sure they are on point with their services.
Created on Mar 4th 2019 04:36. Viewed 1,045 times.