How to Improve and Maintain Your Email Deliverability?

If your emails fail to reach users, there is a problem. If your e-mails never reach your audience's mailbox, then you lose the opportunity to interact with your prospects.

To run a successful email campaign, the most crucial aspect is your email deliverability. Email deliverability refers to the ability to deliver emails to subscribers’ inboxes. Having a good deliverability rate means having a good reputation with your target public. Email deliverability plays a vital role in determining the overall success or failure of any email marketing campaign.

When people start to think that your posts or newsletters reach their mailboxes without being labelled as spam, it becomes easy to turn them into your customers.

Here are some email practices that will help you steer your email delivery rates substantially:

1. Use the relevant subject lines and content for your e-mails: Ensure that the subject line of your e-mail is relevant to the body of the e-mail. You can avoid the use of unwanted words or clicks in the title of your emails, as this can flag your emails as spam.
You will get more positive answers to better customized subject lines and email designs, leading to better deliverability.

2. Maintain email list hygiene: It is recommended to check your mailing lists regularly and remove:
# Useless/bad email addresses – Email addresses that are no longer valid or have spelt incorrectly or blacklisted are useless email addresses. So, don’t forget to verify the email address before you hit the send button.
# Non-responding users – These users have not checked their messaging for a long time (6 months).
# Low Engagement Users – Users that do not interact with your email.

This will protect your domain reputation by reducing the bounce rate.

3. Verify your e-mail domain: Your e-mail delivery rates will improve once your sender domain is authenticated. To perform authentication, it is necessary to set up both DKIM (DomainKeys Identified Mail) and SPF (Sender Policy Framework). This ensures that the ISP receives the email from you and establishes you as a reliable sender.

4. Check and analyze your email reports and statistics: Learn more about your audiences by tracking your email statistics and performance reports regularly. It is important to understand the interest of users by city, demographic and age group.

These reports and statistics will help you find the titles and content of e-mails with high open rates. Your subscribers will enjoy great titles and content when you draft email templates like this.

5. Hire email deliverability service provider: Reach out to a good email deliverability service provider. That way, you don't have to do much of the job. Furthermore, the potential for positive outcomes is high because of their area of expertise.

6. Separate Your Marketing and Transactional Email: When you send a large number of emails, it is important to separate your mainstream by the type of email you send. An email containing newsletters, promotions, offers and ads should be sent in one pane, while an email that sends password reset emails and receipts may skip the marketing round.

7. Spam Words to Avoid in Email: Spam words make your emails go to spam box and hence ruin your email marketing efforts. Spam trigger words are phrases that trigger bad emotions, such as feelings of fear, urgency, loss, emotional manipulation, etc. So avoid using those spam words in the subject line & body as well.

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Created on Apr 18th 2022 12:09. Viewed 183 times.

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