Everything You Need to Know About AMP for Email
As soon as Google announced AMP powered Emails earlier this year, the industry got a massive jumpstart! Accelerated Mobile Pages or AMP powered emails are all set to revolutionize the methods of conventional email marketing. Brands like Booking.com and Pinterest are already accelerating their email marketing campaign with Google AMP technology. However, there are very few marketing and industry experts catering AMP powered emails to the brands and Kenscio is one of these first movers.
Before understanding how AMP-powered Emails can impact your email campaign deliverability and hence your entire email marketing strategy, let’s dive deeper into what AMP actually refers to.
AMP basically refers to an open-source HTML framework that can create the most engaging, interactive, and actionable email experiences. AMP powered emails are faster and smoother-loading on mobile devices. Above all, they are user-centric.
AMP powered emails allow “rich engaging emails, making modern app features and functions available within the email.” as depicted by google. Since AMP is a standard created by Google, it works only in Gmail. Marketers will hence, need to learn the AMP for Email coding language. AMP does not follow standard HTML as it follows its own syntax. Another fact about AMP email is, they can be updated only post-deployment.
Use AMP technology to send interactive, dynamic emails — benefits of AMP-powered emails for businesses: No matter who you are — be it a publisher, an e-commerce company, a storyteller, an advertiser or an email marketer, AMP makes it easier to create refreshing experiences for your audiences on the web.
- Users can interact with content without leaving the Gmail client and without visiting a website.
- Provides a great way to create web pages that are smooth, compelling, and load near instantaneously for users.
- Developed by Google and backed by Javascript, AMP is easy to build that helps reduce developer overhead
- It enables you to provide a constantly accelerated and fast experience across all devices and platforms.
- AMP for Email allows dynamic and live content
- You can personalise your emails with different media, links and attractive layouts making them dynamic and look like your mini mobile site.
- Enable recipients to browse and interact with content
- Increases user engagement as they get more done in less time spent without having to leave the email
- Security Feature is available in AMP.
Benefits of AMP-powered Emails for your users:
# Audiences can scroll image carousels; they can even add items to the shopping cart which minimises the browsing time.
# Their buying experience gets a hike as they can open a product card in the mail, choose and buy the products then and there.
# It works for them in a form of feedback or query as well. They can fill up a form or a questionnaire in the mail itself. They can also participate in surveys or polls right in the inbox.
# Provides the experience of a web browser within an email
# Audiences can respond to comments in an Email itself.
# Provides the experience of a web browser within an email. This makes them more secure from any email cyber threats.
AMP for Email helps you produce and share dynamic content like videos, graphics, GIFs etc. available on your Email. Your clients and users can browse important messages and interact with you in a moment!
AMP operational triggers your users to browse a catalog of an online store in less time or easily RSVP to an event or even fill a form without leaving your email client. Some brands are nailing AMP for Email and developing new experiences for their consumers!
Let’s imagine where a user receives a promotional offer via Email from a brand. The interested user clicks the link, gets redirected to the product page on the website, and continues the transaction on the main website. The chances of this entire situation from clicking the link to completing the purchase or transaction are bleak due to extremely short attention spans!
Reach out to Kenscio, as we can get your email game set up to send AMP emails with our best practice recommendations and can code them for you as well.
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