Tips to improve my email marketing conversion rate

One of the most cost-efficient means of digital marketing is email marketing. Email can give you a severe ROI (up to 3800%), but only if your audience converts efficiently. Know proven tips for improving email campaign marketing conversion rates.

1. Mobile Optimization: Over 70% of recipients will skip if the email isn’t mobile-friendly.

Here are five tips you can use to improve conversion rates:

• The subject line should be as short as possible (30 to 35 characters) to display.
• Utilize a single-column layout
• Optimize your image size to save load time
• A more succinct, more concise paragraph with larger fonts will make it easier to read
• Make CTAs your primary call-to-action rather than using links.

2. Segmentation: Create segment-specific targeted marketing campaigns using demographic attributes, historic buying habits, and browsing behaviour.
In addition, marketers who used segmented campaigns reported an increase of as much as 760%. Segmenting is definitely worth a try!

3. Email automation: Automated emails generate 320% more revenue than unautomated emails.
As your business grows, it gets harder and harder to give personal attention to clients. Email automation workflow can tailor campaigns to specific audiences.

4. Dynamic Content: It's important to make a good first impression. Deliver content tailored to your clients' needs.
The term "Dynamic Content" is also known as adaptive content and is used to describe content blocks specific to a customer's interests or demographics through email.
The bounce rate of an email is lower when dynamic content is "deposited into" preset sections of an email, increasing conversions.
More than 65% of email marketers find that dynamic content is their most effective personalization tactic. A personalised and active email can generate an opening rate of 50% and a click-through rate of 100%.

5. A/B Testing: It may take some time to get the most accurate results from A/B testing, but the effort you put forth pays off.
As a marketing specialist, it is essential to continuously monitor response rates and optimize your campaigns for maximum efficiency.

6. Compelling Subject Lines: It is vital for your email marketing efforts to incorporate a strong subject line. Your contacts won't even open your email if your subject line isn't appealing to them.
A/B testing is the best way to determine the best candidates. Here are some essential tips for creating a solid subject line:

• Make sure the subject line is personalized. Open rates increase by 50% with a customized subject line.
• Be brief. Subject lines up to 50 characters help your readers read the whole line quickly and efficiently.
• Develop a sense of urgency. Is there a deadline for your offer? Let clients know they have little time to take action.

7. Strong CTAs: Conversion rates for personalized messaging are 202% greater than those for default messaging. Add CTA to your content to keep clients interested.

Source: https://www.kenscio.com/resources/tips-to-boost-email-marketing-conversion-rate/

Sponsor Ads

• Ad Space Available - Rent it Now!

Report this Page

Created on Apr 18th 2022 13:21. Viewed 233 times.

Share on APSense

Comments