How to acquire more customers digitally in 2022

by Buana Sari Digital Marketer

In 2022, businesses are busy reassessing their client acquisition models to stay afloat. With marked change in customer priorities, they are compelled to rethink their customer acquisition strategies. The major question - ‘how to acquire customers’ remains.

The last few years have shown a steep increase in the cost of acquiring new customers. Traditional ways of customer acquisition are more expensive and customers are less trustworthy of brands. Does that mean that businesses should give up? Instead of focusing on what’s disappointing, businesses must concentrate on what is possible — with the appropriate digital tool and technology, they can quickly capture customer attention, create greater customer engagement and enhance sales conversion.

Digital marketing tools are the best bet for brands in 2022 for acquiring more customers and earning more revenues. moLotus is one such tool which comes as the most cost-effective solution to customer acquisition. Adobe reports suggest that Millennials are spending about 9.6 hours consuming digital content every day. Innovators and Early adopters have cracked the code of customer acquisition funnels and are acquiring more customers digitally via moLotus.

This year, adding moLotus to the customer-acquisition strategy framework, most brands will be reaching customers quickly like never before. Here are the most actionable ways to acquire new customers digitally in 2022:

1. Dig Deeper into Customer Intelligence

Researchers have agreed to the fact that Customer Intelligence (CI) proves to be a powerful catalyst in pushing business to the next level. This year deep customer intelligence forms an integral part of customer acquisition strategy for brands. Businesses need to know their target customers better - demographics, interests, buying behavior, and much more.

Based on the customer intelligence provided by platforms like moLotus, better customer acquisition strategies can be designed and fine-tuned. Surveys reveal that businesses are gaining superior customer intelligence via moLotus, targeting massive customer data based on different business criteria including demographics, interaction, etc. This platform allows them to send customized messages to the customers, attracting more customers.

2. Reshape Brand-Customer Interaction

In the last few years most businesses have been struggling to enhance brand-customer interactivity. In 2022, Interactive communication still plays a pivotal role in effective customer acquisition. Recent surveys suggest that mobile-based video campaigns with multiple call-to-action options attract new customers with high sales figures. It would be apt for businesses to go for moLotus powered interactive advertising. Interestingly, moLotus mobile ads provide advanced response options for customers including SMS, call back, and more. Thus, consumers and businesses can better interact with each other in real-time.

Enhancing customer interaction through moLotus has brought rich dividends across all industry verticals. Well-connected customers spend more on the brand offerings and stay more loyal over time. For instance, studies have shown that in the banking industry customers are more likely to increase their deposits and open an additional account if they rate a bank as excellent in customer interaction parameters.

3. Work More on Brand Visibility

The pandemic has accelerated customer’s mobile screen time. This has also accelerated businesses’ need for online visibility, especially on mobile devices. Precision in mobile branding is more crucial now. Mobile advertising tools like moLotus are successful in providing brands an edge when it comes to brand visibility. Just by watching moLotus rich media messages consumers can easily come to know about the brand.

In 2022, the performance-oriented moLotus ad campaigns are all set to yield high brand recall, high conversions and acquisitions. The interesting fact is that moLotus messages aesthetically stand out and remain in the customers’ mobile inbox until deleted by them. This unique aspect of moLotus further triggers brand visibility and customer acquisition. There is no need for any App download or active internet/ data pack.

4. Transform Lead Generation

This year lead generation calls for a make-over if businesses are to get more customers. For years generating leads has been a huge challenge for businesses involving more costs and wastage of resources. In 2022, next-gen lead capturing platforms like moLotus will provide more high-quality leads at less cost per lead. Now instant lead generation is a reality for brands, with moLotus offering direct inbox delivery to all kinds of mobile handsets, irrespective of phone type or model – 2G, 3G, 4G, 5G smartphone, i-phones, and feature phones.

5. Step Towards Hyper-Personalized Experiences

As mobile personalization technologies advance, businesses will have a bigger opportunity of building better connections with their customers in 2022. By offering personalized touch to their campaign’s businesses will attract more customers and increase sales volume. The desired level of personalization is only attainable via hyper-personalized moLotus advertising.

The innovative technology generates new customers by providing unique hyper-personalization options such as name, greeting, reward, etc. Furthermore, the hyper-personalized moLotus ads are capable of engaging a massive customer base in a better way to acquire more customers. Personalization is based on rich customer data. In 2022 this technology could help drive richer, hyper-personalized customer journeys by presenting customers with hyper-personalized recommendations according to their preferences.

6. Attract Customers via Innovative Rewards Programs

The pandemic has dramatically altered the lives of consumers and the way businesses operate, as the world crosses the two-year mark. This year brands have to look to incorporate new reward campaigns to make up for lost revenue from the pandemic and boost customer acquisitions. Most businesses are expected to redesign their loyalty campaigns using advertising tools like moLotus in order to attract new customers with a superior, data-driven understanding of how they now prefer to shop, travel and visit.

Most global businesses have already found the phenomenal customer acquisition potential of moLotus digital rewards & loyalty campaigns. Surveys reveal that moLotus campaigns improve customer experience with brands thus building rapport. The campaigns offer tangible reasons to stay connected with brands and buy more from them. moLotus HQ videos upto 40 sec and rich media messages offering coupons, gift cards, etc. engage loyal customers, greet & reward them, thus keeping them loyal.

7. Emphasize on Customer Education

In 2022 digital technologies are to make brands better equipped to educate customers and increase the possibility of getting more customers. This year mobile videos are expected to gain more popularity among customers, with brand storytelling emerging as a major way to educate and entice consumers.

Businesses are educating their consumers about their product and services by using breakthrough digital platforms like moLotus. The platform offers unique rich media formats like videos, brochures, slides, etc. used for creating attractive storyboards enabling brand story-telling. High-growth brands are discovering the potential of moLotus in customer onboarding and training-related content that is delivered directly into customer’s mobile inbox.

This in-context digital learning experience sets the customer into a seamless discovery-trial-conversion path. The brands are relying on moLotus to offer instant access to the latest product updates and related content from any mobile device regardless of whether the customer is online or offline. These marketing efforts are leading to phenomenal growth in sales figures despite the dismal conditions prevailing.

8. Offer More Customer Convenience

According to the latest customer experience trends convenience happens to be the key to customer acquisition and sales. Digital technologies offering customer convenience like moLotus are no longer an option, they are critical to any business’ survival, no matter the size.

Modern customers want instant gratification and businesses that provide instant gratification have a massive competitive advantage in terms of customer acquisition. Brands can proactively answer questions and offer quick responses via moLotus. Customers can conveniently understand the products and services by just simply watching moLotus mobile videos.

In 2022, shopping is no longer restricted to physical visits to retail stores. Customers prefer mobile commerce, expecting digital, at-home, and low-touch buying. Brands are taking the help of moLotus to promote themselves digitally, enabling mobile commerce. Through moLotus mobile messages customers can digitally access the product information and purchase them with a single click. The buying process is digital and thus enjoyable for customers as they no longer wish to interact with pushy sales representatives.

9. More Thrust on Process Automation

2022 brings in large scale automation of customer processes via digital tools. Brands have the opportunity to create hassle-free customer experiences digitally resulting in enhanced client acquisition. This year, breakthrough digital transformation powered by tools like moLotus will increase efficiency, lower costs and increase profitability by automating more customer processes.

The marketing automation capabilities of tools like moLotus will transform the customer acquisition process right from lead generation, outbound calls, and more resulting in more sales and revenue. Customers are likely to buy more having the privilege to buy products by simply reverting to automated mobile messages.

10. Upsell & Cross-sell More

Prospects of upselling and cross-selling digitally are high this year. Businesses are having considerable new client acquisition opportunities by running unique moLotus upselling and cross-selling campaigns. They are targeting huge databases and capturing quality leads via these campaigns. Brands from all industry verticals including baking and insurance have mastered the art of digital upselling and cross-selling. They are designing innovative services and products adding to more upsell and cross-sell via moLotus.

Conclusion

Digital customer acquisition is more crucial in 2022 than ever before. Latest trends showcase evolving customer demands and expectations. Therefore, more brands should sell and earn more by embracing digital technologies like moLotus. With the accelerated pace of digital disruption this year, moLotus is better poised to assist businesses aiming at low-cost customer acquisition with incremental revenue growth.