Generating Bigger and Better Conversions with Enhanced BigCommerce Store SEO

by Riana Mitt Marketing Manager

As much as selling products and services online has eased the journey of merchants, there are still manifold troubles to take care of while selling on eCommerce platforms like BigCommerce. The hardwork to fetch customers is perpetual and requires store owners to stay active with each of their online store operations and related activities. Making your store more indexable on search engines is one of the crucial highlights each eCommerce company looks to attain for their store.


Here are some tips that can help you leverage your SEO efforts for your BigCommerce website:


Website optimization


Pages that list your products and services should be streamlined through proper structure and navigation. Also your targeted keywords must be ideally placed in your product landing pages. A regular SEO audit must be conducted with your website to identify and fix errors as well as to find out what particular changes have to be made in case any requirements arise.

Your website must be made as mobile-friendly as possible in order to give it a chance to improve search engine ranks.


Conducting Keyword research:

Considering the ability BigCommerce provides to sell on Amazon along with your own store, there is an effective way to go about your SEO and that is by conducting keyword research on Amazon. You can find out the most trending keywords and products on Amazon from your own domain and incorporate them in your own eCommerce product listings. As far as the same process goes for Google, you can find yourself relevant keywords to use in the process of BigCommerce product data entry and description writing with the help of a variety of keyword research tools and services for SEO like Google Trends, KWFinder and Keyword Explorer.


Levelling up SEO product descriptions:


In order to make your eCommerce store easier to find, you need to do more than just following general practices and rely on insights about your audiences to come up with a smart product description writing strategy. One has to thoroughly focus on parts of their audiences that are most likely to make a purchase, be it visitors from a particular location or a specific demographic. A language that directly addresses your dominant buyer persona has to be chosen. In addition the placement of your targeted keywords also has to appear quite natural in order to avoid stuffing.


To wrap it up, in order to appear more frequently in search engine results your BigCommerce store needs everything from apt product data entry and engaging descriptions to proper use of keywords and to some extent website modifications as well. All these processes can be handed over to an eCommerce SEO services company, which will ensure every effort whether technical, design oriented or in a marketing context fits the bigger picture of your company’s conversion goals.

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About Riana Mitt Freshman   Marketing Manager

6 connections, 0 recommendations, 25 honor points.
Joined APSense since, February 8th, 2016, From California, United States.

Created on May 14th 2018 07:53. Viewed 508 times.


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